[Remote] Sr. Brand Manager, DEWALT - Outdoor at Stanley Black & Decker

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Tools, Manufacturing, Consumer GoodsIndustries

Requirements

5+ years of in-house brand marketing experience, preferably in a large matrixed organization
Bachelor’s degree in marketing or communications
Experience in Brand Campaign Development & Execution
Experience with launching brand marketing campaigns, developing content & messaging strategies, leveraging insights to drive decisions, optimizing and reporting out on performance
Strong communicator with excellent interpersonal skills to manage internal/external partners with varying degrees of knowledge
Strong business acumen, including financial/budget management skills
Exceptional project management, organizational, and communication skills

Responsibilities

Planning, developing, and executing comprehensive brand marketing strategies for North America activations within the Outdoor business units, including supporting new product launches, marketing campaigns, creative media strategies, and more
Develop and execute marketing strategies and campaigns to deliver on objectives
Partner with Global Brand team to ensure alignment on campaign look and feel, as well as brand messaging
Develop media plans and define campaign objectives alongside the Digital marketing team and external agencies to propose, advise, and execute those plans, as well as make recommendations for improvement
Collaborate closely with cross-functional teams, including internal Sales, Channel Marketing, Product Marketing, and Shopper Marketing; ensure all teams are informed and engaged on marketing plans to drive business growth in the Commercial and Industrial channels
Manage brand budget, including forecasting, management of PO invoicing process, and preparing monthly budget tracker to monitor spending
Partner with internal insights team to understand how user segments experience the brand and create end-user driven campaigns
Work with the Creative Studio team to create meaningful and relevant content for marketing campaigns and new product launches

Skills

Key technologies and capabilities for this role

brand marketingmarketing strategycampaign developmentmedia planningbudget managementcross-functional collaborationproduct launchesdigital marketingconsumer insightscreative content

Stanley Black & Decker

About Stanley Black & Decker

New Britain, ConnecticutHeadquarters

1843Year Founded

IPOCompany Stage

Industrial & Manufacturing, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Employee Stock Purchase Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Wellness Program

Phone/Internet Stipend

Risks

Emerging Asian tool manufacturers increase competition, impacting market share and pricing.

Stricter environmental regulations may raise production costs for power tools.

Growing tool rental services could reduce individual tool purchases, affecting sales.

Differentiation

Stanley Black & Decker integrates WhisperDrive technology, enhancing product performance and market appeal.

DEWALT's POWERSHIFT system reduces CO2e emissions by up to 60%, leading in eco-friendly tools.

CRAFTSMAN's seven 2024 Pro Tool Innovation Awards highlight its industry-leading innovation.

Upsides

Partnership with WECS Renewables expands reach into the renewable energy sector.

Increased demand for eco-friendly tools boosts DEWALT's market traction in North America.

DEWALT's tool donation initiative supports tradespeople, potentially increasing brand loyalty.

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