Sr. Associate - Omnichannel Engagement Mexico(Digital marketing) at Eli Lilly and Company

Mexico City, Mexico City, Mexico

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, Healthcare, Digital MarketingIndustries

Requirements

Intermediate knowledge of Excel
Advanced English (speaking, reading, and writing demonstrable)
Interest and curiosity in digital channels within and outside pharma
Experience in developing digital campaigns (social media, email marketing, audiovisual)
Leadership and influence with internal teams and vendors
Ability to analyze data and transform it into insights quickly
Adaptable to working with different profiles and cross-functional teams
Ability to delegate without losing track of deliverables
Effective communication (presentations in international forums) and negotiation skills

Responsibilities

Lead digital strategies for the brand's Customer Plan, supporting all phases of MCE channel executions: strategic planning, execution, measurement, and optimization based on results
Transform data into quick actionable insights to improve campaign performance
Understand the brands' moments and needs to create and execute multichannel strategies, maximizing and selecting optimal channels according to the target
Have a deep understanding of Therapeutic Areas and customers to collaborate with insights and ideas that add to the brand's main strategy
Lead, together with marketing, campaigns across various digital channels (ep2p, vod, social media, mass mailing, vae, Google search, content marketing) to increase engagement with clients
Provide punctual follow-up to campaigns from creation, optimization, measurement of results, and final analysis
Influence marketing, medical, and access leaders in the innovative use of digital tools to accelerate the adoption of therapies with stakeholders

Skills

Excel

Inglés avanzado

Social Media

Email Marketing

Audiovisual

Análisis de datos

Digital Marketing

Omnichannel

Campañas digitales

Liderazgo

Comunicación efectiva

Negociación

Eli Lilly and Company

Develops and delivers prescription medicines globally

About Eli Lilly and Company

Eli Lilly and Company is a global pharmaceutical company that focuses on discovering, developing, and delivering medicines to improve health. The company has a long history of scientific achievements, including the creation of insulin, the first life-saving treatment for diabetes. Lilly's operations involve extensive research and development to create new medications and enhance existing ones, ensuring they are safe and effective. Their products are primarily prescription medicines sold to healthcare providers for various medical conditions, including diabetes, cancer, and pain management. What sets Lilly apart from its competitors is its strong commitment to ethical practices and the protection of its products from counterfeiting. The company's goal is to enhance lives through innovative medical solutions while maintaining high standards of quality and ethics.

Indianapolis, IndianaHeadquarters

1876Year Founded

$1,180.1MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Risks

Competition from Novo Nordisk's Ozempic may impact tirzepatide's market share.

Potential construction delays in Indiana could affect GLP-1 drug production timelines.

Regulatory challenges may hinder Kisunla's expansion in new Alzheimer's markets.

Differentiation

Eli Lilly's rich history includes the first life-saving insulin treatment.

Lilly's strategic partnerships enhance its position in neurodegenerative disease treatments.

FDA approval of Zepbound opens new therapeutic markets for sleep disorder treatments.

Upsides

Lilly's $9 billion complex in Indiana boosts GLP-1 drug production capacity.

Kisunla's approval in China expands Lilly's Alzheimer's treatment market in Asia.

Collaboration with EVA Pharma enhances Lilly's reputation as socially responsible.

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