Sr Associate, Brand Marketing at Home Chef

Chicago, Illinois, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Food Delivery, E-commerce, Consumer GoodsIndustries

Requirements

Completion of a four-year degree program in a related field (Marketing ideal)
2+ years of experience in a rigorous fast-paced work environment (e.g., digital marketing, brand management, CPG, manufacturing, data analytics consulting, finance)
Strong Excel/Google Sheets proficiency
Professional communication and relationship building skills
Previous marketing and project management experience preferred
Independent self-starter, driven to find solutions without significant oversight
Intellectually curious
Results-driven active problem solver with a natural desire to get things done
Motivated, hungry to learn, data-driven, and eager for hands-on experience

Responsibilities

Manage paid creative development for Kits business, including brief development, approvals, and communicating with key stakeholders; manage internal, vendor, and partner deliverables across channels; work with cross-functional team to complete projects
Assist in execution of multi-channel creative requests (e.g., Facebook, Instagram, YouTube, Direct Mail, Affiliate, Influencer, TikTok, Email), including timeline development and stakeholder communication
Research and build creative strategies for new channels
Lead cross-functional campaigns
Populate reports and leverage customer feedback to improve acquisition efforts
Bring marketing strategy to life by managing key execution details for the Kits team, including ownership of brand calendar, copy deliverables, and merchandising
Lead competitive and trends reviews, developing insights and applying learnings for the team; serve as key strategic partner for the full Kits team

Skills

Brand Marketing

Creative Development

Paid Media

Facebook

Instagram

YouTube

TikTok

Influencer Marketing

Affiliate Marketing

Email Marketing

Direct Mail

Campaign Management

Stakeholder Communication

Customer Acquisition

E-commerce

Home Chef

Meal kit delivery service with fresh ingredients

About Home Chef

Home Chef provides a meal kit delivery service that sends fresh ingredients and easy-to-follow recipes directly to customers' homes. This service is designed for busy individuals and families who want the convenience of home-cooked meals without the need for meal planning or grocery shopping. Customers subscribe to various meal plans that cater to their dietary preferences, receiving a weekly box with pre-portioned ingredients and step-by-step instructions for preparing meals. Home Chef stands out from competitors by offering a diverse menu that includes a wide range of meal options, ensuring there is something for everyone. The company's goal is to save time and reduce the stress of meal preparation while delivering high-quality ingredients and delicious recipes, making it easier for modern households to enjoy home-cooked meals.

Chicago, IllinoisHeadquarters

2013Year Founded

$55.4MTotal Funding

ACQUISITIONCompany Stage

Food & Agriculture, Consumer GoodsIndustries

1,001-5,000Employees

Benefits

Vision insurance

Dental insurance

Health insurance

401(k) match

Casual wear

Weekly credit toward lunch provided

Produce and snacks

Employee discount

Life insurance

Disability insurance

Fun workspace

FSA

Flexible hours

Flexible PTO

Risks

Increased competition from new meal kit services like Gobble and EveryPlate threatens market share.

Environmental concerns over plastic packaging may lead to customer backlash.

Supply chain disruptions could affect ingredient availability and quality, impacting customer satisfaction.

Differentiation

Home Chef offers diverse meal plans catering to various dietary preferences and needs.

Partnerships with popular franchises like PAW Patrol and Bluey attract families and young audiences.

Sustainability initiatives, including food rescue programs, align with growing consumer eco-consciousness.

Upsides

Rising demand for meal kits with unique dietary options boosts Home Chef's menu expansion.

Collaborations with media franchises enhance brand visibility and customer engagement.

Growing popularity of subscription services supports Home Chef's business model and customer retention.

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