Specialist - Marketing Operations at FreshBooks

Chennai, Tamil Nadu, India

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Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Software, SaaSIndustries

Requirements

5-8 years of experience in Marketing Operations, Sales Operations, or related roles
Proficiency in Salesforce and Marketo with experience in lead management, campaign execution, and reporting
Strong analytical skills with the ability to interpret data and optimize lead flow processes
Experience with ticketing systems and handling operational requests
Excellent communication and collaboration skills to work effectively with cross-functional teams
Ability to troubleshoot issues, suggest process improvements, and support automation initiatives
Strong attention to detail and ability to manage multiple tasks efficiently
Preferred Qualifications
Experience with lead routing and enrichment tools like Openprise & Clay or similar
Familiarity with marketing analytics tools and reporting dashboards
Understanding of lead scoring, lifecycle stages, and attribution models

Responsibilities

Manage lead operations, including lead routing, assignment updates, and enrichment processes to ensure timely and accurate lead distribution
Handle ticket management by addressing and resolving requests related to lead assignment, campaign execution, and system updates
Assist in basic reporting and data analysis, helping teams track lead flow, funnel performance, and SLA adherence
Ensure data integrity and hygiene in Salesforce and Marketo by conducting regular audits and updates
Work closely with Sales and Marketing stakeholders to refine lead qualification criteria, segmentation, and campaign execution
Support the implementation of automation workflows to enhance marketing and sales alignment
Troubleshoot lead-related issues in Salesforce and Marketo, coordinating with IT and RevOps teams for resolution

Skills

Salesforce

Marketo

Lead Routing

Lead Assignment

Ticket Management

Marketing Operations

Sales Operations

Lead Enrichment

Reporting

FreshBooks

Cloud-based accounting software for businesses

About FreshBooks

FreshBooks provides cloud-based accounting software aimed at simplifying financial management for small to medium-sized businesses and self-employed professionals. The software allows users to efficiently track expenses, time, and invoices, making it accessible even for those without accounting experience. Users subscribe to the service with various pricing tiers, and they can take advantage of a 30-day money-back guarantee and an 80% discount for the first four months. FreshBooks stands out from competitors by offering a user-friendly interface and mobile accessibility, enabling users to manage their finances on the go. The company's goal is to help business owners and accountants streamline their financial processes, improve organization, and enhance client relationships.

Toronto, CanadaHeadquarters

2003Year Founded

$149.6MTotal Funding

DEBTCompany Stage

Consumer Software, FintechIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

401(k) Company Match

Stock Options

Unlimited Paid Time Off

Parental Leave

Home Office Stipend

Professional Development Budget

Risks

Increased competition from market leaders may impact FreshBooks' market share.

Dependency on Stripe's technology could pose risks if Stripe faces issues.

Economic downturns may threaten FreshBooks' subscription-based revenue model.

Differentiation

FreshBooks offers a user-friendly platform for non-accountants, simplifying financial management.

The company provides mobile-friendly solutions, catering to the rise of remote work.

FreshBooks' integration with Shopify enhances e-commerce capabilities for online businesses.

Upsides

FreshBooks' subscription model aligns with industry trends, boosting customer acquisition and retention.

The expansion of Stripe Connect features enhances FreshBooks Payments, improving payment processing.

AI-driven financial analytics tools can provide predictive insights, enhancing decision-making.

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