Specialist, Creative at Influential

Singapore, Singapore, Singapore

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Influencer Marketing, BeautyIndustries

Requirements

At least 3-5 years experience in creative strategy, marketing/advertising, or creator marketing
A keen eye for design and experience creating visually compelling slide decks
Strategic thinking skills with an understanding of how to create engaging, high-performing content across all major social media platforms
Stay up-to-date on the latest trends and innovations in the social realm
Comfortable navigating the nuances of developing creative ideation and strategy for beauty brands
Insanely strong communicator with presentation skills that command attention
Strong writing skills
Eye for design/aesthetics
Bias for action and don’t wait to improve team’s output
Comfortable creating organization and processes where none may already exist
Bachelor’s Degree or equivalent experience
Startup experience is strongly preferred
Extremely proficient in Google Slides and PowerPoint
Driven by a passion for the beauty industry and proven expertise in cosmetics, haircare, hair color, and nail care

Responsibilities

Develop creative concepts that differentiate the brand and resonate with the target audience
Generate innovative and strategic ideas for beauty campaigns that align with client objectives
Determine the optimal media mix and social platform allocation for maximum impact
Provide clear guidance to creative and creator teams, including Strategy and Creator Management, to ensure creative execution aligns with the campaign's strategic vision
Craft persuasive and compelling brand stories that connect with consumers on an emotional level
Develop key messaging and positioning that effectively communicates the brand's value proposition
Utilize consumer insights and market data to inform creative decisions and refine campaign strategies
Create and deliver persuasive presentations to beauty brands that outline the strategic rationale behind campaign concepts and ideas
Collaborate closely with internal teams including Client Solutions, Creator Management, and Strategy and Analytics to ensure creative is seamlessly translated into campaign execution
Stay current on industry trends, emerging technologies, and best practices in advertising and creative strategy
Lead creative ideation and oversee the production of dynamic campaigns for Fortune 500 brands
Blend client objectives with insight-driven creativity, crafting impactful concepts that breathe life into creator campaigns

Skills

Key technologies and capabilities for this role

Creative IdeationCampaign ProductionBeauty IndustryCosmeticsHaircareHair ColorNail CareInfluencer MarketingTikTokInstagramFacebookCreative StrategyMedia MixBrand StorytellingKey Messaging

Questions & Answers

Common questions about this position

What compensation and benefits does Influential offer?

Influential offers competitive compensation, flexible time off with inclusive holiday benefits, comprehensive medical, dental & vision insurance for employees, and 401(k) matching.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What experience and skills are required for the Specialist, Creative role?

The role requires at least 3-5 years experience in creative strategy, marketing/advertising, or creator marketing, a keen eye for design with experience creating visually compelling slide decks, and strategic thinking skills for engaging content across social media platforms.

What is the company culture like at Influential?

Influential has an awesome collaborative work culture and a diverse team.

What makes an ideal candidate for this Creative Specialist position?

The ideal candidate has a passion for the beauty industry with proven expertise in cosmetics, haircare, hair color, and nail care, plus experience developing creative concepts, utilizing consumer insights, and collaborating across teams.

Influential

AI-driven influencer marketing platform for brands

About Influential

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media metrics. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Influential primarily serves large enterprises, including Fortune 500 companies, by offering services such as campaign strategy, influencer matching, and performance analytics. The company differentiates itself by focusing on measurable results and providing deeper insights into campaign performance. Its goal is to enhance marketing strategies for brands through effective influencer partnerships.

Las Vegas, NevadaHeadquarters

2013Year Founded

$48.1MTotal Funding

CONVERTIBLECompany Stage

Data & Analytics, AI & Machine LearningIndustries

201-500Employees

Benefits

Remote Work Options

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Risks

Publicis acquisition may shift company culture, affecting client relationships.

AI-generated content could disrupt traditional influencer marketing models.

Snapchat's Paid Partnership Tag may reduce reliance on Influential's platform.

Differentiation

Influential leverages AI to match brands with over 3.5 million influencers.

The platform focuses on advanced metrics like sales lift and ROAS for campaigns.

Influential partners with IBM Watson, WME, Oracle, and is a Facebook Marketing Partner.

Upsides

Publicis Groupe acquisition enhances data-driven marketing with Epsilon's solutions.

AI tools enable scalable, cost-effective content creation for influencers.

Partnership with UniComm Media Group expands reach to Hispanic audiences.

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