Specialist, Brand Comms, GC - Run/Kids at Nike

Shanghai, China

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Sports Marketing, Consumer GoodsIndustries

Requirements

Bachelor’s degree in public relations, Journalism, Marketing, or related field; advanced degree preferred
Minimum 3+ years in in-house brand communications, media relations, or PR agency, ideally within a global company
Deep understanding of the Greater China market, media landscape, and sports industry
Proven ability to craft and execute strategic communications plan with creativity and insight
Excellent relationship-building skills, with the ability to build and maintain relationships with key stakeholders
Exceptional English communication skills (written and verbal)
Ability to work independently and collaborate as part of a team
Communications expert with creativity, insight, and a growth mindset
Ability to embrace change and thrive in a fast-moving environment
Trusted storyteller who can translate business priorities into compelling narratives that inspire, connect, and protect the brand

Responsibilities

Develop and execute Nike brand and product communication plan for run and kids
Innovative Storytelling for sportwear and kids - Amplify the company narrative through powerful, breakthrough stories, concepts, platforms and media that engage target audiences
Internal / External Stakeholder Management - Build and manage powerful and authentic relationships relevant to the role to drive influence
Project Management - Own communication projects from start to finish including ideation, planning, implementation, budgeting, coordination, recap and teardown; incorporate learnings into future experiences
Achieve Results - Constantly achieving lasting results against shared priorities, even under tough circumstances
Foster Effective Teamwork - Work closely with internal and external team members with diverse skills and perspectives to achieve common goals
Drive Clarity and Accountability - Ensuring sharp priorities and clear, aligned plans to deliver results against compelling organizational goals

Skills

Key technologies and capabilities for this role

Brand CommunicationsMedia RelationsPRStrategic CommunicationsStorytellingStakeholder ManagementProject ManagementEnglish Communication

Questions & Answers

Common questions about this position

What experience is required for this Brand Comms Specialist role?

A minimum of 3+ years in in-house brand communications, media relations, or PR agency is required, ideally within a global company, along with a Bachelor’s degree in public relations, Journalism, Marketing, or related field.

What key skills are needed for this position?

Candidates need a deep understanding of the Greater China market, media landscape, and sports industry, proven ability to craft strategic communications plans, excellent relationship-building skills, and exceptional English communication skills.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

Who will I be working with in this role?

You'll work closely with communications peers at Global and Geo level across brand, corporate, business and employee communications, as well as Nike’s consumer X FOP, marketing, sports marketing teams and key stakeholders across the enterprise.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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