South Europe Geo Marketing Specialist at Hewlett Packard Enterprise

Las Rozas de Madrid, Community of Madrid, Spain

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, IT, Edge-to-CloudIndustries

Requirements

BA or BS in Marketing or related field; MBA preferred
5+ years marketing experience, including offering marketing, segment marketing, channel marketing and partner marketing
Agency, sales and/or channel experience a plus
Knowledge of marketing principles, practices, tactics and tools
Knowledge of offering, segment, partner and account-based marketing
Knowledge of advertising/direct marketing/research vendor practices and procedures
Understanding of the industry

Responsibilities

Develop and secure approval for GTM plans and budgets
Direct cross-functional, cross-organizational teams and agencies in the development and execution of GTM plans and budgets
Track/report and may define program/campaign metrics/goals/benchmarks
Develop/communicate closed-loop post-analyses for marketing programs and identify/execute indicated actions
Manage/monitor delivery of pre-determined messaging/content
Execute/monitor pre-determined customer segmentation strategies and experience plans
Perform marketing operations activities as needed, e.g., Siebel MRM/CRM, PO/accrual management, collateral fulfillment
Assist sales with development of sales training materials

Skills

Key technologies and capabilities for this role

Go-to-Market StrategyDemand GenerationMarketing CampaignsValue PropositionProgram ManagementBudget ManagementCustomer-Facing MarketingProduct LaunchUpsellCross-Sell

Questions & Answers

Common questions about this position

Is this a remote position or does it require office work?

This role is designed as ‘Hybrid’ with an expectation to work on average 2 days per week from an HPE office.

What is the salary or compensation for this role?

This information is not specified in the job description.

What skills and experience are required for the South Europe Geo Marketing Specialist role?

The role requires developed subject matter knowledge to solve common and complex business issues, ability to act as a team or project leader, exercise independent judgment, and handle unique situations. Key responsibilities include developing GTM plans and budgets, directing cross-functional teams, and tracking program results.

What is the company culture like at Hewlett Packard Enterprise?

HPE's culture thrives on finding new and better ways to accelerate what’s next, values varied backgrounds, offers flexibility to manage work and personal needs, embraces bold moves together, and supports career growth.

What makes a strong candidate for this position?

Strong candidates should have experience leading cross-functional teams, developing and executing GTM marketing strategies, managing budgets, and driving customer-facing programs with the ability to solve complex issues independently.

Hewlett Packard Enterprise

Provides enterprise IT solutions and services

About Hewlett Packard Enterprise

Hewlett Packard Enterprise provides enterprise IT solutions with a focus on cloud services, artificial intelligence, and edge computing. Their products include HPE Ezmeral for managing containers, HPE GreenLake for cloud services, and HPE Aruba for networking. These solutions help businesses improve their performance and adapt to digital changes. HPE's business model includes selling hardware, software, and services, as well as offering subscription-based services and long-term contracts. What sets HPE apart from competitors is its commitment to open-source projects and its active developer community, which supports collaboration and innovation. The company's goal is to empower organizations to transform digitally and optimize their operations.

Houston, TexasHeadquarters

1939Year Founded

IPOCompany Stage

Hardware, Enterprise Software, AI & Machine LearningIndustries

10,001+Employees

Risks

Integration challenges with Juniper Networks may delay AI-driven networking benefits.

Competition from startups like Flywheel could impact HPE's AI and cloud services.

HPE's acquisition strategy may strain resources and distract from core operations.

Differentiation

HPE's GreenLake offers a unique hybrid cloud platform for diverse IT environments.

HPE Ezmeral provides advanced container management, enhancing enterprise AI and analytics capabilities.

HPE's Aruba solutions integrate cloud security and networking for seamless, secure connectivity.

Upsides

HPE's acquisition of Juniper Networks boosts AI-driven innovation in networking.

OpsRamp acquisition enhances HPE's IT management with AI-based automation capabilities.

Axis Security integration strengthens HPE's cloud security offerings with SASE solutions.

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