Social Producer, Trending Platforms at Forbes

Jersey City, New Jersey, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Digital Media, JournalismIndustries

Requirements

3-5 years of experience in social media content creation, production, or strategy, with a significant portion focused on platforms like Meta (Facebook, Instagram, Threads)
Highly creative and trend-savvy with a strong focus on high-engagement, visual-first platforms
Finger on the pulse of internet culture, knack for short-form video, and proven ability to drive conversation and community on fast-paced networks like Meta (Facebook, Instagram, Threads, Messenger), TikTok, X, and BlueSky
Ability to work in a hybrid schedule with a minimum of one in-person collaboration day per week at Jersey City, NJ headquarters
Willingness to travel to events as required

Responsibilities

Develop, produce, and edit highly engaging social media content, focusing on short-form video (Reels, TikToks, Shorts) and visually driven posts for Meta (Facebook, Instagram, Threads, Messenger), TikTok, X, and BlueSky, including ideation, scripting, shooting (often on mobile), editing, and writing compelling, platform-native copy
Serve as subject matter expert for Meta (Instagram, Facebook, Threads), TikTok, X, and BlueSky, understanding algorithms, evolving features, and best practices for maximizing organic reach and community engagement
Continuously monitor trending sounds, memes, challenges, and content formats; rapidly ideate and execute new content to keep the brand relevant
Collaborate with editorial team to adapt stories into platform-specific content and with live events team to capture, produce, and share real-time social content from events
Actively monitor comments, direct messages, and mentions across platforms, engaging authentically to foster community and brand loyalty
Execute high-level social strategy for content streams on Meta, Instagram, TikTok, X, and BlueSky
Track and report on content performance using native analytics and social media tools to inform future optimization
Provide social media support for internal campaigns and initiatives, ensuring cohesive messaging and timely delivery
Ensure all content adheres to brand voice, visual style, and legal guidelines while maintaining an authentic, platform-native feel

Skills

Key technologies and capabilities for this role

Short-form VideoReelsTikTokInstagramFacebookThreadsXBlueSkyVideo EditingContent IdeationScriptingCopywritingMobile Shooting

Questions & Answers

Common questions about this position

What is the work arrangement for this role?

The role follows a hybrid work schedule with a minimum of one in-person collaboration day per week at the Jersey City, NJ headquarters.

What platforms will I be working with in this role?

You will focus on Meta (Facebook, Instagram, Threads, Messenger), TikTok, X, and BlueSky, creating content tailored to these platforms.

What skills are required for the Social Producer role?

Key skills include short-form video production (ideation, scripting, shooting on mobile, editing), platform expertise in Meta, TikTok, X, and BlueSky algorithms, trend spotting, and community engagement.

Is travel required for this position?

Some travel to events may be required.

What makes a strong candidate for this Social Producer role?

A strong candidate is highly creative, trend-savvy with a finger on the pulse of internet culture, skilled in short-form video, and has a proven ability to drive conversation and community on fast-paced social networks.

Forbes

Media company providing business news and insights

About Forbes

Forbes provides news, analysis, and information on various topics such as business, investing, technology, entrepreneurship, leadership, and lifestyle. It serves business professionals, investors, entrepreneurs, and affluent consumers who need reliable information for decision-making. Forbes operates through both print and digital platforms, reaching its audience effectively. The company generates revenue through advertising in its magazine and on its website, premium subscriptions for exclusive content, and sponsored articles that align with its editorial standards. Additionally, Forbes hosts events and conferences, contributing to its income through ticket sales and sponsorships. The goal of Forbes is to deliver valuable insights and information to its audience, helping them navigate the complexities of the business world.

New York City, New YorkHeadquarters

1917Year Founded

$389.1MTotal Funding

SPAC_IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Hybrid Work Options

Remote Work Options

Risks

AI search engine 'Adelaide' may face data privacy and user trust challenges.

Reliance on contributors could lead to inconsistencies in content quality.

Dependency on Google Cloud for AI initiatives poses operational risks.

Differentiation

Forbes' 'Adelaide' AI search platform offers personalized search experiences for users.

Forbes' contributor model allows a wide network of writers to publish directly.

Forbes' diverse publications cater to various interests, from business to lifestyle.

Upsides

Forbes' AI search platform could increase user engagement and ad revenue.

Recognition as M&A Middle Market Firm of the Year enhances Forbes' financial advisory reputation.

Involvement in sustainable projects attracts environmentally-conscious advertisers and readers.

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