[Remote] Social Media Manager at Kraken

Europe

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Cryptocurrency, Blockchain, Financial TechnologyIndustries

Requirements

7+ years in social & content for fintech/crypto and highly collaborative, fast paced brand marketing activations and partnerships
Fluent in Web3/DeFi and equities narratives, able to explain tokenized equities clearly
Comfortable handling high-paced social channels
Strong writing, editing, and communication skills
Creative and detail-oriented, with the ability to produce visually appealing content - whether it be briefing the design team, using Figma or being scrappy on CapCut
In-depth knowledge of social media platforms and social media management tools (Sprinklr, Sprout Social, etc.)
Chronically online, crypto-and-markets-native with deep knowledge of Web3, L2s, DeFi, crypto culture, market structure, equities narratives, and TradFi ↔ DeFi crossover
Sharp content creation skills, analytical mindset, self-starter attitude, thrives under pressure, moves fast but thinks long-term

Responsibilities

Craft scroll-stopping, platform-native content for X, Telegram, and beyond to maximize impact and reach for xStocks
Win the moment: spot trends and reactive moments across CT/FinTwit and broader social, then rapidly craft timely, on-brand content
Be the heartbeat of the community: actively engage with the xStocks audience—reply, quote, poll, meme, and foster meaningful conversation
Run an always-on calendar: build and maintain a content calendar, create posts, route for approvals, schedule, publish, and monitor performance
Integrate key updates: translate product and ecosystem news—new asset/listings, feature launches, corporate actions, market campaigns, research drops—into clear, compelling narratives
Measure what matters: track growth and performance and iterate based on insights and experiments
Ship responsibly: partner with Legal/Comms to ensure compliant, accurate, and aligned messaging across regions and platforms
Additional duties and responsibilities as assigned
Lead the xStocks social channels at Kraken, owning all things social across tokenized-assets initiative and related onchain projects

Skills

Social Media Management

Content Creation

Crypto

Blockchain

Tokenized Assets

Onchain Projects

Brand Management

Community Engagement

Analytical Skills

Product Launches

Kraken

Cryptocurrency exchange for buying and trading

About Kraken

Kraken is a cryptocurrency exchange platform that allows users to buy, sell, and trade various digital assets. It offers features that cater to both beginners and experienced traders, making it easy to navigate the cryptocurrency market. Users can execute trades with high liquidity, which means their transactions are completed quickly. The platform charges low transaction fees, sometimes as low as 0%, helping users keep more of their profits. Kraken also provides advanced charting tools to help investors track their investments effectively. Security is a major focus, with multiple protective measures in place to keep user assets safe. The platform supports 70 different asset pairs and is continuously expanding its offerings. Additionally, Kraken offers 24/7 global support to assist users with any questions or issues.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$108.5MTotal Funding

SERIES_CCompany Stage

Crypto & Web3, Financial ServicesIndustries

501-1,000Employees

Benefits

Competitive salary and equity plan

401k contribution plan

Vacation & Generous PTO

Paid Tranings

Risks

Increased competition from Binance and Coinbase could impact Kraken's market share.

Regulatory scrutiny in the EU may raise Kraken's compliance costs.

The volatility of cryptocurrency prices can affect Kraken's revenue from transaction fees.

Differentiation

Kraken offers both spot and futures trading for over 40 digital assets.

The platform provides advanced charting tools for professional traders and technical analysts.

Kraken's 24/7 global support ensures assistance for users at any time.

Upsides

Kraken's acquisition of Staked enhances its staking services for consumers and institutions.

Sponsorship deals with major soccer clubs boost Kraken's visibility and brand recognition.

The rise of crypto derivatives attracts advanced traders to Kraken's sophisticated tools.

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