Social Media Manager at Later

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Social Media, Influencer Marketing, Marketing TechnologyIndustries

Requirements

5+ years proven experience as a Community Manager, Social Media Manager, or similar role with a strong focus on content creation and community engagement
Proven track record of independently managing and growing a social media presence for a large B2C brand
Must have previous agency experience managing client relationships
Excellent content creation skills including exceptional writing and editing skills, with the ability to adapt tone and style for different platforms and audiences
Comfortable digging into performance data and analysis and using those insights to adjust strategy and report on overall impact
A natural desire to be active on social media is essential, we are looking for candidates who live and breathe social media trends
Ability to think creatively and generate innovative content ideas
Experience with social media management tools (e.g., Later, Hootsuite, Buffer, Sprout Social) is a plus
Strong organizational skills and the ability to manage multiple projects

Responsibilities

Act as the strategic lead for multiple brand accounts across social platforms (Instagram, TikTok, Facebook, Threads, YouTube Shorts, etc.)
Set and track content goals aligned with client objectives (awareness, engagement, conversion)
Communicate performance insights and next steps clearly to internal and external teams
Anticipate client needs and proactively pitch new ideas, formats, and campaigns
Guide the content process from concept to execution—briefing creative teams, reviewing deliverables, and ensuring everything is on-brand and on-strategy
Ensure content feels social-first, timely, and tailored to each platform
Collaborate closely with design, video, and influencer teams to bring ideas to life
Jump in to write copy, storyboard content, or shoot quick iPhone videos when needed
Engage in community management—responding to comments, shaping tone, and joining real-time cultural conversations
Post live during events, drops, or key cultural moments when applicable

Skills

Instagram

TikTok

Facebook

Threads

YouTube Shorts

Content Strategy

Social Media Management

Client Strategy

Performance Tracking

Later

Social media management and influencer marketing tools

About Later

Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.

Vancouver, CanadaHeadquarters

2014Year Founded

$3.7MTotal Funding

SEEDCompany Stage

Consumer Software, Consumer GoodsIndustries

1,001-5,000Employees

Social Media Manager at Later

Requirements

Responsibilities

Skills

Later

About Later

Benefits

Hybrid work environment

Education & conference budget

Wellness spending account

Flexible hours & work schedule

Technology bonus

Annual company retreat

Vacation & wellness days

Parental leave top-up

Learning & development workshops

Stock options

Risks

Linktree's growth may overshadow Later's Link in Bio tool.

Integration of Mavely could distract from core offerings.

Instagram's video shift may require adaptation of Later's tools.

Differentiation

Later combines influencer marketing and social media management in a unified platform.

The company offers AI-powered social listening tools for actionable insights.

Later's acquisition of Mavely enhances its social commerce capabilities.

Upsides

AI-enhanced search optimizes influencer discovery and ROI for brands.

Social commerce trends offer new monetization opportunities for creators.

Later's partnerships with major social platforms expand its market reach.

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