Social Media Manager at Binance

Dublin, County Dublin, Ireland

Binance Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Cryptocurrency, Blockchain, FinTechIndustries

Requirements

Candidates are required to have fluency in English, 5+ years of digital marketing experience in social media, community, content, or brand marketing roles, proven experience with crisis management and working directly with executive leadership teams, and demonstrable success with growing social media accounts and executing campaigns. A deep understanding of the crypto market and up-to-date knowledge of trends and sentiment are also required.

Responsibilities

This role involves contributing to the strategy and execution of integrated marketing campaigns and product launches from a social media perspective, designing and executing large community activation campaigns, creating and managing always-on content strategies for priority global partnerships, serving as a key point of contact for business issues and crisis management, working closely with the CS team on community management and sentiment maintenance, assisting with managing end-to-end across Binance social accounts, working with the wider global social team and external departments to promote and build the brand of Binance, focusing on bringing social accounts closer to the community with a crypto-native understanding, assisting the team across platforms with creative ideas, measuring, reporting, and analyzing campaign performance, and providing data-driven recommendations to improve future performance.

Skills

Social Media Strategy
Content Creation
Community Management
Campaign Execution
Sentiment Monitoring
Crisis Management
Crypto Culture
Partnership Promotion
Marketing Campaigns
Product Launches

Binance

Cryptocurrency exchange for trading and earning

About Binance

Binance is a cryptocurrency exchange platform where users can buy, sell, and trade a variety of cryptocurrencies, including Bitcoin and Ethereum. It offers multiple trading options such as Spot, Margin, and Futures markets, along with a peer-to-peer service for direct transactions. Users can also earn interest on their crypto holdings through Binance Earn and trade NFTs in its marketplace. Binance stands out as the largest crypto exchange by trade volume, aiming to provide comprehensive services for both new and experienced traders.

Valletta, MaltaHeadquarters
2017Year Founded
$9.7MTotal Funding
SERIES_ACompany Stage
Crypto & Web3, Financial ServicesIndustries
5,001-10,000Employees

Benefits

Competitive salary
Option to be paid in crypto
Health insurance
Flexible working hours
Remote work for many roles
Company sponsored holidays
Learning and development programs
Free language classes
Relocation support
International transfers mid-career

Risks

Regulatory scrutiny in the U.S. could impact Binance's operations and reputation.
Allegations of internal misconduct may lead to legal complications for Binance.
Expansion into new markets like Brazil poses integration and compliance challenges.

Differentiation

Binance offers a comprehensive range of crypto services, including trading and NFTs.
It is the largest crypto exchange by trade volume, serving over 166 million users.
Binance provides unique products like Binance Earn and a Launchpad for new tokens.

Upsides

Binance benefits from the growing popularity of crypto staking and yield farming.
Increased interest in Layer 2 solutions could boost Binance's trading volume.
Stablecoin adoption for cross-border transactions may increase Binance's trading volumes.

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