Social Media Lead

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Software, TelecommunicationsIndustries

Requirements

Candidates must possess a Bachelor's degree in Marketing, Communications, or a related field, with over 8 years of experience in social media, preferably with a major brand. Experience in managing agency relationships, negotiating contracts, and a strong understanding of influencer marketing are essential. The role also requires analytical, data-driven skills, proficiency with social media analytics tools, and the ability to manage multiple projects in a dynamic environment. Excellent written and verbal communication skills are a must, along with a passion for staying current with social media trends and best practices.

Responsibilities

The Social Media Lead will develop and implement organic and boosted B2B and B2C social media strategies to support Zoom's brand, products, partners, and campaigns. This includes planning and delivering social media campaigns and assets, managing creative briefs, overseeing review processes with agency and in-house partners, and potentially creating assets directly. The role involves collaborating with cross-functional teams, managing organic social media posting and content calendars across various platforms, and overseeing paid boosted content strategy and influencer campaigns. Responsibilities also include staying updated on social media trends, analyzing performance metrics to optimize content, building performance reports, and mentoring other social team members.

Skills

Social Media Strategy

Brand Awareness

Content Creation

Campaign Management

Social Media Marketing

Content Calendars

Paid Social

Influencer Marketing

Performance Metrics Analysis

B2B Marketing

B2C Marketing

Instagram

TikTok

Facebook

Creative Briefs

Cross-functional Collaboration

Zoom

Video conferencing and online meeting solutions

About Zoom

Zoom provides video conferencing and online meeting solutions that allow users to conduct virtual meetings, webinars, and collaborative sessions. Its main product is video conferencing software, which enables high-quality video and audio communication, along with features like screen sharing, group messaging, and virtual backgrounds. Zoom also offers specialized products for larger events, such as Zoom Webinars and Zoom Events. The company operates on a freemium model, providing basic services for free while charging for advanced features through subscription plans tailored for various users, including businesses, educational institutions, and healthcare providers. Zoom stands out from competitors due to its user-friendly interface, reliable performance, and scalability for different needs, making it a vital tool for remote work, online education, telehealth, and social interactions.

San Jose, CaliforniaHeadquarters

2013Year Founded

$144.5MTotal Funding

IPOCompany Stage

Enterprise Software, Education, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Hybrid Work Options

Flexible Work Hours

Stock Options

Company Equity

Paid Vacation

Paid Sick Leave

Risks

Increased competition from Microsoft Teams and Google Meet threatens Zoom's market share.

Privacy concerns and regulatory scrutiny could impact Zoom's operations and reputation.

Hybrid work models may reduce demand for virtual meetings, affecting Zoom's growth.

Differentiation

Zoom offers a user-friendly interface with reliable performance for virtual meetings.

The platform supports diverse needs, including remote work, education, and telehealth.

Zoom's freemium model attracts a wide range of users with scalable subscription options.

Upsides

Zoom integrates AI tools to enhance virtual meeting effectiveness and productivity.

The expansion of 5G networks improves Zoom's video conferencing quality and accessibility.

Zoom's secure, HIPAA-compliant solutions drive demand in the telehealth sector.

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