Social Media Lead at Bonfire Studios

California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

GamingIndustries

Requirements

4+ years of professional experience in social media management, digital marketing, or equivalent, preferably within the games industry
Proven track record of developing and executing successful social media campaigns across multiple platforms
Experience producing short-form vertical video content for platforms such as TikTok, Instagram Reels, or YouTube Shorts
Experience in community engagement, social listening, and fostering online communities
Deep familiarity with key platforms (Twitter, Instagram, TikTok, YouTube, Facebook) and their unique strengths
Ability to balance strategic thinking with hands-on execution, thriving in a fast-paced, collaborative environment
Strong written and verbal communication skills, with an authentic, player-centric voice
Preferred Qualifications
Experience working on shooter, adventure, or multiplayer games—or a personal passion for these genres
Familiarity with the indie games community and an understanding of how to connect with grassroots and niche audiences
Experience localizing campaigns for global audiences
Experience using social media management and analytics tools (e.g., Sprinklr, Sprout Social, Spiketrap)
A passion for games and a deep respect for the player community

Responsibilities

Own, manage, and create content for Bonfire’s official social media channels (Twitter, Instagram, TikTok, YouTube, Facebook) with a player-first mindset, developing content calendars and ensuring consistent, authentic, and engaging communication
Collaborate cross-functionally with Community, Brand, Creative, Editorial, Influencer, and PR teams to create integrated campaigns that resonate with our players and align with studio goals
Monitor and engage with the Bonfire player community, responding to feedback, surfacing insights internally, and fostering meaningful conversations that build trust and excitement
Develop and execute data-informed strategies to grow and nurture Bonfire’s social media presence, including organic and paid initiatives
Establish goals and key performance metrics for social campaigns; analyze performance to iterate and continuously improve strategies and content
Stay ahead of gaming and social media trends, identifying opportunities to innovate and inspire our content and community approach
Support international and diverse audiences, ensuring that content strategies are inclusive, culturally relevant, and reflective of Bonfire’s global player base
Champion player-first communication, crafting social copy that reflects Bonfire’s tone and values—approachable, authentic, and fun
Advocate for social media best practices, helping to build a studio-wide understanding of how to connect with players effectively
What's Not a Fit
Experience primarily from corporate B2B social media or industries like finance, healthcare, or SaaS, rather than community-driven, player-first gaming environments
Focus mainly on paid advertising or influencer management without hands-on experience developing organic social content and engaging player communities
Limited exposure to gaming audiences and trends, making it challenging to align with Bonfire’s player-first approach

Skills

Key technologies and capabilities for this role

TwitterInstagramTikTokYouTubeFacebookContent CreationContent CalendarsCommunity EngagementSocial Media StrategyData AnalysisAnalyticsPaid SocialOrganic GrowthCross-functional CollaborationGaming Trends

Questions & Answers

Common questions about this position

What is the salary for the Social Media Lead position?

This information is not specified in the job description.

Is this a remote role or what is the location requirement?

This information is not specified in the job description.

What experience and skills are required for this role?

The role requires 4+ years of professional experience in social media management, digital marketing, or equivalent, preferably in the games industry, with a proven track record of successful social media campaigns, experience producing short-form vertical video content, and deep familiarity with platforms like Twitter, Instagram, TikTok, YouTube, and Facebook.

What is the company culture like at Bonfire Studios?

Bonfire Studios emphasizes passionate teams that care deeply about player experiences, with a highly collaborative environment working alongside Community, Brand, Creative, Development, and Player Support teams, focusing on player-first communication, authenticity, and fostering vibrant communities.

What makes a strong candidate for the Social Media Lead role?

Strong candidates have 4+ years in social media management preferably in games, proven campaign success, short-form video experience, community engagement skills, platform expertise, and the ability to balance strategy with execution in a fast-paced collaborative setting.

Bonfire Studios

Independent game developer creating immersive experiences

About Bonfire Studios

Bonfire Studios creates immersive video games that focus on adventure, exploration, and social interaction among players. Their games are designed to provide high-quality, story-driven experiences that appeal to a wide range of gamers, from casual players to dedicated enthusiasts. Unlike many competitors, Bonfire Studios develops unique intellectual properties from scratch, which helps them build a strong brand and a loyal community of players. They generate revenue through game sales and in-game purchases, while also considering licensing their IP for merchandise or media adaptations. The company aims to foster a dedicated player base and is committed to maintaining a positive work environment to attract top talent, which is essential in the competitive gaming industry.

Irvine, CaliforniaHeadquarters

2016Year Founded

$24.3MTotal Funding

LATE_VCCompany Stage

GamingIndustries

51-200Employees

Benefits

Company Equity

Hybrid Work Options

Flexible Work Hours

Risks

Rising competition from emerging indie developers threatens Bonfire's market share.

Increasing game development costs due to demand for high-quality graphics and technology.

Potential backlash from monetization strategies could lead to negative publicity.

Differentiation

Bonfire Studios creates unique IPs, building a strong brand and loyal customer base.

Focus on adventure, exploration, and fellowship sets Bonfire apart in the gaming industry.

Emphasis on positive work environment attracts and retains top talent in competitive market.

Upsides

Increased interest in cooperative multiplayer games aligns with Bonfire's focus on fellowship.

Cross-platform play expansion could significantly grow Bonfire's potential player base.

Growing trend of narrative-driven games supports Bonfire's story-driven experiences.

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