Social & Community Growth Manager (GCC) at Crypto.com

Dubai, Dubai, United Arab Emirates

Crypto.com Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Cryptocurrency, Blockchain, FinTechIndustries

Requirements

  • 3+ years of experience in social media and/or community management, ideally in fintech, crypto, or Web3
  • Native or fluent Arabic speaker with strong English communication skills
  • Deep understanding of GCC social trends, crypto culture, and content formats (Reels, AMAs, UGC)
  • Strong analytical mindset with experience tracking engagement metrics, social growth KPIs, and campaign ROI
  • Experience working cross-functionally with product, marketing, and compliance teams
  • Hands-on familiarity with Telegram, X, Instagram and social analytics tools (e.g., Sprinklr)
  • (Plus) Strong understanding of regulatory and compliance frameworks impacting crypto marketing in GCC

Responsibilities

  • Develop and own the GCC social and community growth plan, aligning monthly goals and activities with global Product Marketing and Growth Marketing priorities
  • Deliver regional KPIs covering community growth, engagement, and social channel performance
  • Support the Business Development team on co-marketing activations, offline meet-ups and ecosystem partnerships that drive adoption and brand visibility
  • Oversee and grow Crypto.com’s Arabic Telegram community by planning and executing ongoing engagement initiatives, including AMAs, webinars, and giveaways
  • Recruit, train, and manage a network of 5+ Ambassadors to support local engagement and advocacy efforts
  • Monitor sentiment, identify emerging issues, and coordinate with PR/Comms and Customer Service for resolution
  • Manage official MENA social channels (X, Instagram) and develop a localized content calendar, publishing at least four original or translated posts weekly across mixed formats
  • Partner with Product Marketing and Compliance to ensure accurate localization of announcements and product updates
  • Work with User Acquisition, Creative, and SEO teams to align organic, paid, and search efforts in the GCC region, and ensure that initiatives meet brand, legal, and compliance requirements
  • Source and evaluate relevant KOLs and influencers across GCC crypto, fintech, and investment communities
  • Collaborate with the Growth Partnerships team on activation plans, ensuring alignment with regional objectives and brand standards
  • Maintain an updated pipeline and sourcing tracker to identify emerging talent and refine ambassador/influencer programs
  • Collect and synthesize community feedback into structured recommendations for PMM, Product, and Growth teams
  • Track and optimize campaign performance through data-driven experiments and community growth testing
  • Deliver monthly reports on engagement trends, sentiment, and actionable performance takeaways

Skills

Social Media Management
Community Management
Telegram
Content Creation
Ambassador Programs
Growth Marketing
Arabic Localization
X (Twitter)
Instagram
Event Planning
Sentiment Analysis
KPI Tracking
Co-Marketing

Crypto.com

Cryptocurrency trading and financial services platform

About Crypto.com

Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.

Central and Western District, Hong KongHeadquarters
2016Year Founded
$24.3MTotal Funding
SERIES_ACompany Stage
Fintech, Crypto & Web3Industries
5,001-10,000Employees

Benefits

Competitive compensation package.
Huge responsibilities from Day 1: Be the owner of your own learning curve. The possibilities are limitless and depend on you
International company and team

Risks

Regulatory challenges in South Korea could pose compliance risks.
Integration of traditional financial instruments may expose new regulatory risks.
Expansion into Dubai involves navigating complex regulatory landscapes.

Differentiation

Crypto.com offers the world's largest crypto card program with Visa.
The company integrates traditional finance with crypto through strategic acquisitions.
Crypto.com is a leader in regulatory compliance, security, and privacy certifications.

Upsides

Acquisition of Orion expands product offerings in the UAE's crypto-friendly environment.
Growing interest in crypto-based loyalty programs enhances Visa card offerings.
Eco-friendly blockchain solutions align with Crypto.com's sustainability goals.

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