[Remote] SMB Account Director at General Assembly

United States

General Assembly Logo
Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries

Requirements

  • 4+ years of sales experience, with a strong track record in full-cycle sales, prospecting, and closing deals
  • Proficiency with sales tools such as Outreach.io, Salesforce, ZoomInfo, Lusha

Responsibilities

  • Build and optimize communication sequences and outbound strategies that drive engagement with SMB prospects at scale
  • Identify and source new SMB leads through outbound efforts, marketing campaigns, referrals, and strategic prospecting
  • Partner with LHH to build and deepen relationships with LHH's SMB client base, identifying opportunities for collaboration and co-selling
  • Create repeatable processes and frameworks to drive scalable product adoption and training solutions across SMB teams
  • Drive high-volume enrollment of employees from SMB organizations into General Assembly’s short courses and workshops
  • Drive revenue growth by deeply understanding client needs and presenting tailored solutions
  • Establish and nurture partnerships with key decision-makers
  • Prepare compelling sales decks and proposals that clearly communicate our SMB value proposition
  • Lead contract negotiations and pricing discussions with a focus on the faster-paced SMB sales cycle, driving deals to a quick and efficient close while ensuring alignment with company policies
  • Maintain an accurate and up-to-date sales pipeline, tracking performance against targets in CRM
  • Stay informed on industry trends, competitor activities, and evolving customer needs to refine sales approaches

Skills

General Assembly

Education and career transformation services

About General Assembly

General Assembly focuses on teaching in-demand skills to help individuals and companies advance in their careers. It offers courses in areas like web development, data science, and digital marketing, which are designed to address the current job market's needs. Students can choose from online or in-person classes, making education accessible to many. General Assembly generates revenue through tuition fees for its courses and by partnering with large companies to provide corporate training. This partnership not only helps businesses upskill their employees but also provides a consistent income for the company. Additionally, General Assembly offers free introductory courses, allowing potential students to explore its offerings before enrolling in paid programs. The goal of General Assembly is to equip a global community of learners and businesses with the skills necessary for success in today's workforce.

New York City, New YorkHeadquarters
2011Year Founded
$154.4MTotal Funding
ACQUISITIONCompany Stage
EducationIndustries
1,001-5,000Employees

Benefits

Inspiration - Shape how people think and learn, from junior developers to employees of Fortune 500 companies.
Community - Collaborate with smart, passionate peers to achieve goals and grow our business.
Growth - Develop professional skills through mentorship, career development, and free GA classes.
Benefits - Balance work and life with generous paid time off, parental leave, and more.

Risks

Emerging edtech platforms like TripleTen increase competition in tech career training.
Rapid technological changes may outpace General Assembly's curriculum updates.
Reliance on corporate partnerships could be risky during economic downturns.

Differentiation

General Assembly offers flexible learning options, including part-time bootcamps for working professionals.
The company partners with Fortune 1000 companies for corporate training solutions.
General Assembly provides both online and in-person courses, catering to a global audience.

Upsides

Increased demand for flexible learning options boosts General Assembly's enrollment potential.
Partnerships with platforms like CollegeVine expand reach to younger audiences.
New AI and tech training programs attract more corporate clients.

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