Site Marketing Manager at Thirdwave

San Francisco, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerce, Apparel, Direct-to-ConsumerIndustries

Requirements

3–5+ years of experience in e-commerce, digital merchandising, or direct-to-consumer (DTC)
Proven track record managing content and performance optimization

Responsibilities

Manage the front and back end set up of all content on the website, including homepage, landing pages, collections, PDPs, and promotions using Shopify
Perform quality assurance checks on key customer funnels to ensure a flawless user experience and identify any issues that may impact conversion
Participate in seasonal, monthly, and go-to-market strategy planning for on-site content. Manage the briefing process to ensure timely and accurate execution
Develop strategy and execute testing roadmap, and perform quality assurance for A/B tests across the site. Pull reports and analyze results to identify opportunities to increase conversion rate and enhance the user experience
Monitor the weekly performance of the homepage and other core pages. Utilize site analytics to identify opportunities for improvement and implement optimization strategies
Work closely with the external Search agency and manage AEO and SEO content creation. Optimize content across the site and regularly produce new blog posts to improve organic traffic
Partner closely with other marketing channel owners, as well as cross-functionally with creative, engineering, and merchandising teams, to ensure alignment and maximize website performance
Generate regular reports on website performance, A/B test results, and key metrics to provide insights and support data-driven decision-making
Work closely with the external Amazon team and manage Amazon content creation. Ideate and optimize content on our Amazon homepage as well as product pages to improve conversion rate
Strategically manage and optimize content to drive engagement, conversion, and brand consistency across high-traffic areas of the website, including the homepage and key landing pages
Serve as a key liaison with external partners, overseeing initiatives related to site personalization, A/B testing, SEO, and Amazon content—ensuring seamless execution and alignment with broader marketing and business objectives
Various other tasks and duties as assigned or needed

Skills

Key technologies and capabilities for this role

SEOA/B TestingSite PersonalizationContent OptimizationLanding Page ManagementHomepage OptimizationConversion OptimizationBrand ConsistencyExternal Partner LiaisonAmazon Content Management

Questions & Answers

Common questions about this position

What is the salary or compensation for the Site Marketing Manager role?

This information is not specified in the job description.

Is this Site Marketing Manager position remote or does it require office work?

This information is not specified in the job description.

What key skills are required for the Site Marketing Manager role?

Key skills include managing website content using Shopify, executing A/B testing and analyzing results, monitoring site analytics for optimization, performing quality assurance on customer funnels, and strategic planning for on-site content.

What is the company culture like at ThirdLove?

The culture is collaborative, fast-paced, and data-driven, with Great Place to Work certification based on employees' positive reports of being inspired by the mission and enjoying teamwork.

What makes a strong candidate for the Site Marketing Manager position?

A strong candidate will have experience delivering best-in-class site experiences, optimizing content for engagement and conversion, managing A/B tests and analytics, and liaising with partners on SEO and personalization.

Thirdwave

Analytics and marketing solutions for blockchain gaming

About Thirdwave

Thirdwave Labs focuses on providing analytics and marketing solutions for blockchain game developers and publishers in the Web3 ecosystem. Their products include tools for gaining insights into game performance, player behavior, and market trends. The 'Insights' feature allows clients to compare their games with others in the blockchain gaming space, offering analytics on player retention, revenue, and growth. 'Wallet Intelligence' helps developers understand player engagement and behavior in detail. Additionally, 'Thirdwave Ads' utilizes Web3-native advertising to help developers attract and retain players effectively. Unlike many competitors, Thirdwave Labs operates on a subscription-based model, offering tiered plans for varying access to their tools. The company's goal is to empower blockchain game developers to optimize their games and grow their communities in the complex Web3 gaming landscape.

San Francisco, CaliforniaHeadquarters

2022Year Founded

$6.8MTotal Funding

SEEDCompany Stage

Data & Analytics, Crypto & Web3, GamingIndustries

11-50Employees

Risks

Increased competition from emerging blockchain analytics firms could dilute market share.

Cryptocurrency market volatility poses risks to Thirdwave's revenue streams.

Regulatory scrutiny on blockchain activities could lead to compliance challenges.

Differentiation

Thirdwave offers the first blockchain discovery engine for gaming analytics.

Their Wallet Intelligence tool provides deep insights into player behavior and engagement.

Thirdwave Ads uses Web3-native advertising to efficiently scale marketing campaigns.

Upsides

Thirdwave raised $7M in seed funding, showing strong investor confidence.

The rise of P2E models increases demand for Thirdwave's analytics tools.

Growing DeFi elements in gaming drive need for comprehensive analytics solutions.

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