SEO, Google & Meta Ads Specialist

Malaysia

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Digital Marketing, AdvertisingIndustries

Position Overview

Location Type: Remote
Employment Type: Contract
Job Type: SEO, Google & Meta Ads Specialist
Salary: Not specified

This role involves developing and implementing effective SEO strategies and managing paid advertising campaigns on Google and Meta platforms. The successful candidate will be responsible for enhancing online visibility, driving traffic, and generating leads through digital marketing tactics.

Requirements

Experience: Proven experience in SEO and managing Google Ads and Meta Ads campaigns.
Technical Skills:
- Strong understanding of SEO best practices, tools, and techniques.
- Familiarity with PMAX, Google Analytics, Google Search Console, and various SEO tools (e.g., SEMrush, Moz, Ahrefs).
- Knowledge of HTML, CSS, and website development is a plus.
Analytical Skills: Analytical mindset with the ability to translate data into actionable strategies.
Communication Skills: Excellent written and verbal communication skills.
Other Skills: Detail-oriented, capable of managing multiple projects and deadlines, ability to work independently and collaboratively.
Education: Bachelor's degree in Marketing, Business, or a related field is preferred.

Responsibilities

SEO Strategy Development: Create, implement, and optimize SEO strategies to increase organic search rankings and improve website performance.
Keyword Research: Conduct thorough keyword research and competitive analysis to identify opportunities for content optimization and traffic growth.
Content Optimization: Collaborate with content creators to ensure all website and marketing materials are optimized for SEO.
Google Ads Management: Develop, manage, and optimize Google Ads campaigns (Search, Display, Remarketing) to achieve targeted KPIs and maximize ROI.
Meta Ads Management: Oversee and optimize advertising campaigns on Meta platforms (Facebook and Instagram) to enhance brand awareness, engagement, and conversions.
Performance Analysis: Monitor, analyze, and report on SEO and advertising performance metrics, providing actionable insights for continuous improvement.
Stay Current: Keep up with industry trends, algorithm updates, and best practices in SEO, Google Ads, and Meta Ads.

Application Instructions

Interested candidates should apply through Getsubstance.co Pte. Ltd.
Expect a response within 1-2 weeks.

Skills

SEO

Google Ads

Meta Ads

PMAX

Google Analytics

Google Search Console

SEMrush

Moz

Ahrefs

HTML

CSS

Keyword Research

Competitive Analysis

Website Optimization

Data Analysis

Communication Skills

Project Management

Substack

Digital publishing platform for subscription-based content

About Substack

Substack is a digital publishing platform that connects writers and readers. It allows creators, such as authors, journalists, and chefs, to share their work through newsletters, blogs, podcasts, and videos. Creators can set their own subscription fees, ranging from $5 to $27 per month, enabling them to earn money directly from their content without relying on traditional publishing or advertising. Substack handles administrative tasks, billing, and technical support, allowing creators to focus on their writing. The platform also helps creators grow their audience, as a significant portion of new subscriptions comes from within the Substack network. Substack earns revenue by taking a percentage of the subscription fees, aligning its success with that of its creators. The goal of Substack is to empower creators to monetize their work while providing the necessary tools for managing and expanding their subscriber base.

San Francisco, CaliforniaHeadquarters

2017Year Founded

$97.5MTotal Funding

ANGELCompany Stage

Consumer Software, EntertainmentIndustries

1,001-5,000Employees

Risks

Enterprise offering may lead to competition with established solutions, straining resources.

Elon Musk's acquisition interest could cause market speculation and investor instability.

Integration with Polymarket may expose Substack to reputational risks and regulatory scrutiny.

Differentiation

Substack empowers creators with a subscription-based model, bypassing traditional revenue streams.

The platform offers built-in marketing, aiding creators in growing their subscriber base.

Substack's tools support diverse content, including newsletters, blogs, podcasts, and videos.

Upsides

Spotify integration broadens podcasters' reach, potentially boosting subscribers and revenue.

Mobile editor launch enhances accessibility, increasing content output and engagement.

Enterprise offering partnership with The Free Press opens new revenue streams for Substack.

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