Substack

SEO, Google & Meta Ads Specialist

Malaysia

Not SpecifiedCompensation
Mid-level (3 to 4 years), Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Digital Marketing, AdvertisingIndustries

Requirements

Candidates should possess proven experience in SEO and managing Google Ads and Meta Ads campaigns, along with a strong understanding of SEO best practices, tools, and techniques. Familiarity with PMAX, Google Analytics, Google Search Console, and various SEO tools such as SEMrush, Moz, and Ahrefs is required, as is an analytical mindset to translate data into actionable strategies. Excellent written and verbal communication skills, a detail-oriented approach, and the ability to manage multiple projects and deadlines are also necessary. Knowledge of HTML, CSS, and website development is a plus, and a Bachelor's degree in Marketing, Business, or a related field is preferred.

Responsibilities

The SEO, Google & Meta Ads Specialist will be responsible for developing and implementing effective SEO strategies, conducting thorough keyword research and competitive analysis, optimizing website and marketing materials for SEO, managing Google Ads and Meta Ads campaigns to achieve targeted KPIs, monitoring and analyzing performance metrics, and staying current with industry trends and algorithm updates. They will also collaborate with content creators, provide actionable insights for continuous improvement, and work independently and collaboratively within a team environment to enhance online visibility, drive traffic, and generate leads.

Skills

SEO
Google Ads
Meta Ads
PMAX
Google Analytics
Google Search Console
SEMrush
Moz
Ahrefs
HTML
CSS
Keyword Research
Competitive Analysis
Website Optimization
Data Analysis
Communication Skills
Project Management

Substack

Digital publishing platform for subscription-based content

About Substack

Substack is a digital publishing platform that connects writers and readers. It allows creators, such as authors, journalists, and chefs, to share their work through newsletters, blogs, podcasts, and videos. Creators can set their own subscription fees, ranging from $5 to $27 per month, enabling them to earn money directly from their content without relying on traditional publishing or advertising. Substack handles administrative tasks, billing, and technical support, allowing creators to focus on their writing. The platform also helps creators grow their audience, as a significant portion of new subscriptions comes from within the Substack network. Substack earns revenue by taking a percentage of the subscription fees, aligning its success with that of its creators. The goal of Substack is to empower creators to monetize their work while providing the necessary tools for managing and expanding their subscriber base.

Key Metrics

San Francisco, CaliforniaHeadquarters
2017Year Founded
$97.5MTotal Funding
ANGELCompany Stage
Consumer Software, EntertainmentIndustries
1,001-5,000Employees

Risks

Enterprise offering may lead to competition with established solutions, straining resources.
Elon Musk's acquisition interest could cause market speculation and investor instability.
Integration with Polymarket may expose Substack to reputational risks and regulatory scrutiny.

Differentiation

Substack empowers creators with a subscription-based model, bypassing traditional revenue streams.
The platform offers built-in marketing, aiding creators in growing their subscriber base.
Substack's tools support diverse content, including newsletters, blogs, podcasts, and videos.

Upsides

Spotify integration broadens podcasters' reach, potentially boosting subscribers and revenue.
Mobile editor launch enhances accessibility, increasing content output and engagement.
Enterprise offering partnership with The Free Press opens new revenue streams for Substack.

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