[Remote] SEO Manager at Minted

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

E-commerceIndustries

Requirements

Candidates should possess at least 4 years of SEO experience in technical and content strategy, preferably within e-commerce. A proven ability to drive organic traffic growth on e-commerce or large content-driven sites is required, along with knowledge of AI-driven search experiences and structured data optimization. Proficiency with tools such as Google Search Console, Semrush, Ahrefs, and SimilarWeb is necessary, as are strong analytical and communication skills. The ideal candidate is naturally curious, innovative, adaptable, deeply data-driven, strategic, insightful, driven, and collaborative.

Responsibilities

The SEO Manager will establish and evolve Minted's organic search strategy, adapting approaches to changing search landscapes, including AI-powered platforms and structured content. Responsibilities include executing strategies for technical SEO, on-page optimization, and content production to drive traffic and revenue growth. This involves conducting keyword research and search intent analysis, managing SEO content strategy with a brand perspective, and integrating SEO into cross-functional growth plans. The role requires providing regular reporting on SEO KPIs, analyzing performance data, influencing SEO priorities for engineering and product roadmaps, serving as the internal SEO expert, and managing SEO team members and external agencies.

Skills

SEO strategy

organic search

AI-powered search optimization

structured content

technical SEO

on-page optimization

content production

keyword research

search intent analysis

Ahrefs

Google Search Console

LLM

Generative Engine Optimization (GEO)

content strategy

brand perspective

Minted

Online marketplace for independent artists' designs

About Minted

Minted is an online marketplace that connects independent artists with customers looking for unique and high-quality designs. The platform offers a variety of products, including holiday cards, personalized stationery, art prints, gift wrap, and home decor items. Minted operates using a crowdsourcing model where artists submit their designs to a Design Challenge, and customers, along with other artists, vote on their favorites. The winning designs are produced and sold by Minted, allowing for a constantly updated selection of customer-approved products while supporting independent artists. Minted also has a membership program, Minted More, which provides discounts and exclusive access to products. Additionally, the company enhances the customer experience with services like free recipient addressing and high-quality printing options, setting it apart from other online retailers.

San Francisco, CaliforniaHeadquarters

2007Year Founded

$289MTotal Funding

SERIES_ECompany Stage

Design, Consumer GoodsIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Paid Parental Leave

Unlimited Paid Time Off

Employer Funded Health Savings Account

Monthly Gym/Wellness Reimbursement

Employer Funded Commuter Benefits

Employee Discount

Friends and Family Discount

Stock Options

Mental Health Support

Risks

Increased competition from online marketplaces may dilute Minted's market share.

AI-generated art tools challenge Minted's crowdsourcing model for unique designs.

Supply chain disruptions in paper and printing could affect Minted's product delivery.

Differentiation

Minted uses crowdsourcing to curate unique, customer-approved designs from independent artists.

The company offers a membership program, Minted More, for exclusive discounts and products.

Minted provides value-added services like free recipient addressing and high-quality printing options.

Upsides

Minted's partnership with DoorDash taps into the convenience trend for younger consumers.

Collaborations with brands like The Met enhance Minted's brand prestige and customer reach.

The rise of hybrid events boosts demand for Minted's digital invitations and stationery.

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