Tala

Senior User Acquisition Specialist

India

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, Financial ServicesIndustries

Requirements

Candidates must possess strong analytical and problem-solving skills, with experience in SQL and data visualization tools like Looker. Experience with marketing analytics tools and MMPs such as Google Analytics and Adjust is a strong plus, as is prior experience managing paid marketing campaigns or building analytics solutions for marketing teams. Fluency in Hindi and English is required, along with excellent communication and collaboration skills. Preferred qualifications include 3+ years of experience in data analytics and A/B testing, and 3+ years of experience in user acquisition or digital marketing.

Responsibilities

The Senior User Acquisition Specialist will translate complex data into actionable insights, automate reporting, and build dashboards to track key performance metrics. They will analyze market trends, competitor strategies, and consumer feedback to identify acquisition opportunities across various channels, including Facebook Ads, Google Ads, and organic search. Responsibilities also include optimizing paid advertising campaigns towards clear ROAS targets, managing ad creatives, tracking KPIs, and collaborating with creative teams and agencies. Additionally, the role involves improving organic visibility through App Store optimizations and supporting multiple time zones and countries with an interest in global customer insights.

Skills

User Acquisition
Paid Acquisition
Organic Acquisition
Data Analytics
CPA
ROAS
LTV
Market Trends Analysis
Competitor Analysis

Tala

Digital wallet and lending platform for underserved

About Tala

Tala operates as a digital wallet and lending platform that focuses on providing financial services to individuals who are often overlooked by traditional banks. The platform uses artificial intelligence and machine learning to create a personalized financial experience for its users. Customers can access instant credit, transfer money easily, and pay bills all through a single app. Tala's unique data tools allow it to serve a diverse range of customers, including those without access to conventional banking. The company generates revenue through interest and fees on the credit it offers, as well as transaction fees for money transfers and bill payments. Operating in multiple countries across three continents, Tala adapts its services to different markets while aiming to enhance the financial well-being of its users by providing tailored credit lines and financial advice.

Santa Monica, CaliforniaHeadquarters
2011Year Founded
$341.1MTotal Funding
DEBTCompany Stage
Fintech, AI & Machine LearningIndustries
501-1,000Employees

Benefits

Remote Work Options
Flexible Work Hours
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance

Risks

Increased competition from Stripe in crypto payments could challenge Tala's market position.
Keytom's launch may attract Tala's crypto-interested customer base, reducing market share.
Apple's NFC chip decision could lead to more competition in the digital wallet space.

Differentiation

Tala uses AI to offer personalized financial experiences to underserved individuals.
The company provides instant credit and expansive bill payment options via a single app.
Tala's proprietary data tools enable services for those without traditional banking access.

Upsides

Integration of stablecoin payments could enhance Tala's transaction speed and cost-effectiveness.
Apple's NFC chip opening may allow Tala to offer more seamless payment options.
Equifax's AI advancements highlight potential for Tala to improve its credit scoring systems.

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