Senior Trade Marketing Manager at Abbott

Taipei City, Taipei City, Taiwan

Abbott Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
FMCG, NutritionIndustries

Requirements

  • Bachelor’s degree or above
  • 10+ years working experience in trade marketing with proven record in FMCG company
  • Sales/account management experience is preferred
  • Experience of people management

Responsibilities

  • Lead assigned channel/brands to co-develop the trade marketing strategy, execution tactics with synergy collaboration with marketing partners & channel leaders
  • Lead brand via developing trade-marketing strategy across assigned channel types for total Taiwan AN trade with synergy collaboration with brand team
  • Understand the quantitative and qualitative factors that impact business outcomes; to anticipate future needs and uncover hidden opportunities with solid customer/shopper insights across channels
  • Demonstrate learning agility in response to evolving business conditions so to maintain a strong talent pipeline through frequent talent analysis, development planning, and coaching
  • Employ strong analytical ability to evaluate end-to-end customer and consumer experiences across brands and touch points. Lead demand forecasting activities and leverage strong selling and influencing solutions to stakeholders using effective storytelling, insights-driven presentations

Skills

Trade Marketing
FMCG
Sales Management
Account Management
People Management
Demand Forecasting
Customer Insights
Shopper Insights
Analytical Ability
Storytelling
Stakeholder Influence

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters
1888Year Founded
IPOCompany Stage
HealthcareIndustries
10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.
Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.
Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.
Abbott's microfluidic devices streamline diagnostic processes efficiently.
Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.
Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.
Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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