Simon Data

Centralizes customer data for marketing

New York City, New York, United States

About Simon Data

Simon Data offers a platform that helps businesses centralize and secure their customer data to enhance customer experiences. Built on Snowflake, it uses zero-ETL technology to integrate data from various sources into a single customer profile without requiring complex programming. Marketing teams can easily create detailed audience profiles and sync them to marketing platforms in real-time for personalized outreach. The company aims to improve customer engagement and increase sales through effective data management and personalized marketing.

New York City, New YorkHeadquarters
2014Year Founded
$112.6MTotal Funding
SERIES_DCompany Stage
Data & Analytics, Enterprise Software, AI & Machine LearningIndustries
51-200Employees

Risks

Emerging CDP providers integrating with Snowflake increase competition for Simon Data.
Rapid AI advancements may require Simon Data to invest heavily to stay competitive.
Data privacy regulations like GDPR could necessitate costly compliance measures.

Differentiation

Simon Data's platform uses zero-ETL technology for seamless data integration.
Built on Snowflake, Simon Data offers scalable and efficient data warehousing solutions.
Simon Data enables marketers to create audience profiles without coding or SQL knowledge.

Upsides

Growing demand for zero-ETL solutions boosts Simon Data's market potential.
Rising adoption of cloud-based data warehousing supports Simon Data's infrastructure.
Partnership with FullContact enhances Simon Data's identity resolution capabilities.

Funding

Total raised$112.64 M
Latest valuation$270.00 M
StageSERIES_D
$54
$270.00 M
$30
$150.00 M
DEBT
2/28/2017
$2
SERIES A
11/30/2015
$8
$40.00 M
SEED
10/31/2014
$2
$10.00 M