Senior Strategic Partnerships Marketing Manager at StackAdapt

Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Martech, AdvertisingIndustries

Requirements

5–7+ years of experience in B2B marketing, with at least 3 years in partner marketing, strategic alliances, or channel marketing
Proven success leading GTM marketing strategies in high-growth technology companies
Strong understanding of the retail media, advertising, and marketing technology landscape
Experience launching co-marketing campaigns, building partner enablement tools, and supporting sales activation
Strategic thinking with excellent storytelling, writing, and presentation skills
Strong project management skills with the ability to manage multiple initiatives and stakeholders
Comfortable working in a fast-paced environment, excelling at prioritization, and balancing execution with brand-building across paid, owned, and earned channels

Responsibilities

Own and lead end-to-end GTM strategy and execution for strategic partners—driving brand awareness, messaging, asset creation, and co-marketing in trust-heavy, long-decision ecosystems
Own account-based marketing strategy across the full partner lifecycle - from net-new acquisition to activation, re-engagement, and churn recovery
Serve as the lead marketing partner for SP&A—driving alignment across Marketing, Sales, Product, and Partner teams to ensure coordinated execution, clear accountability, and strategic impact
Drive go-to-market strategy for the launch of new Retail Media Network partnerships, including narrative development, messaging, PR coordination, and co-marketing
Develop and evolve partner messaging frameworks that reflect market feedback and campaign results—while reinforcing StackAdapt’s brand across the partner ecosystem
Define KPIs and build attribution models and dashboards to measure campaign influence, partner lifecycle engagement, and marketing-sourced/influenced pipeline across channels
Own the content and communications strategy for SP&A—including partner-facing collateral, co-branded campaigns, and messaging frameworks across paid, owned, and earned channels
Create and maintain enablement resources tailored to partner use cases—empowering GTM teams with tools that support sales activation and partner growth
Translate partner and client pain points into clear messaging that positions StackAdapt as a go-to integration partner and competitive differentiator
Maintain regular communication with partners and internal teams to gather insights, share updates, and continuously evolve frameworks and tiering models that scale partner growth

Skills

Key technologies and capabilities for this role

GTM StrategyAccount-Based MarketingABMPartner EnablementCampaign ExecutionCo-MarketingStorytellingStrategic ThinkingBrand BuildingPaid ChannelsOwned ChannelsEarned ChannelsProgrammatic Advertising

Questions & Answers

Common questions about this position

Is this role remote-friendly?

StackAdapt is a remote-first company and welcomes applicants from Canada and the United States.

What are the key responsibilities of this role?

The role involves owning end-to-end GTM strategy and execution for strategic partners, account-based marketing across the partner lifecycle, serving as the lead marketing partner for SP&A, driving GTM for new Retail Media Network partnerships, developing messaging frameworks, defining KPIs, and creating content and enablement resources.

What skills and qualities are needed for this position?

The role requires thriving in a fast-paced environment, excelling at storytelling, strategic thinking and prioritization, and balancing execution with brand-building across paid, owned, and earned channels.

What is the reporting structure for this role?

This role reports to the Director of Field Marketing and ABM.

What makes a strong candidate for this Senior Strategic Partnerships Marketing Manager role?

A strong candidate is a strategic, hands-on individual contributor who excels in close collaboration with Partner Managers, Product, Sales, and Marketing stakeholders in a fast-paced environment.

StackAdapt

Programmatic advertising and digital marketing platform

About StackAdapt

StackAdapt specializes in programmatic advertising, which uses software to automate the buying of digital ads. The company provides a platform that enables businesses to run display, video, and native advertising campaigns efficiently. Its main product is a Demand Side Platform (DSP) that allows advertisers to purchase digital ad space in real-time, ensuring that ads reach the right audience at the right moment. Unlike many competitors, StackAdapt does not require monthly minimum spending, giving clients flexibility in their advertising budgets. The company also offers a Creative Studio to help clients enhance their ad content for better results. StackAdapt is particularly recognized for its expertise in native advertising, boasting the largest scale in the industry with numerous integrations and partnerships. The goal of StackAdapt is to empower agencies and brands to maximize their digital advertising efforts through a comprehensive and flexible platform.

Toronto, CanadaHeadquarters

2014Year Founded

$4.2MTotal Funding

SERIES_BCompany Stage

Consumer Software, EntertainmentIndustries

1,001-5,000Employees

Benefits

Health Insurance

Mental Health Support

401(k) Company Match

401(k) Retirement Plan

Paid Vacation

Unlimited Paid Time Off

Remote Work Options

Work-from-home reimbursements

Professional Development Budget

Conference Attendance Budget

Parental Leave

Company Equity

Competitive salary + equity

Flexible Work Hours

Employee Stock Purchase Plan

Wellness Program

Gym Membership

Risks

Emerging DSPs with innovative features may erode StackAdapt's market share.

Stricter privacy regulations could impact StackAdapt's data-driven advertising strategies.

Economic downturns may lead to reduced advertising budgets, affecting StackAdapt's revenue.

Differentiation

StackAdapt offers no monthly minimums, providing flexibility for seasonal advertising demands.

The platform boasts the largest scale for native advertising with 30 integrations.

StackAdapt's Creative Studio optimizes ad content for better performance.

Upsides

StackAdapt's collaboration with Channel 4 expands broadcast advertising opportunities in the UK.

The launch of self-serve brand lift tools in APAC enhances campaign management flexibility.

Partnership with DoubleVerify improves post-impression measurement tracking for advertisers.

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