Senior Specialist Product Marketing at Verisart

India

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

FinTech, Banking, SaaSIndustries

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field
4–5 years of experience in Product Marketing or Marketing Communications, preferably within B2B SaaS, FinTech, or Enterprise Technology
Strong understanding of any of the following: digital banking, CRM, or financial services technology trends
Proven ability to translate complex technological concepts into clear, business-oriented messaging
Excellent storytelling, presentation, and content creation skills
Experience supporting sales enablement and product launches
Proficient in PowerPoint, collaboration tools (e.g., SharePoint)
Experience with a Design tool, preferably Figma, Canva or Adobe Illustrator
Strong communication skills in English. Other languages are a plus
A self-starter who thrives in a collaborative, global environment

Responsibilities

Create sales collateral, product decks, battlecards, and demo narratives that communicate business value
Maintain an up-to-date Demo Catalogue aligned with personas and industry trends
Collaborate with sales to ensure content relevance and adoption
Support GTM planning for VeriPark’s core products across regions and segments
Develop positioning, messaging, and differentiated value propositions based on buyer personas and market insights
Collaborate with Product Managers and Sales to build compelling launch materials, use cases, and success stories
Monitor competitors, market trends, and customer challenges to inform product positioning
Conduct win/loss analysis and customer interviews to strengthen VeriPark’s strategic messaging
Translate insights into actionable recommendations for the Product and Sales teams
Contribute to post-sales marketing initiatives: adoption campaigns, case studies, and cross-sell opportunities
Work with the Marketing team to drive awareness and demand-generation campaigns for priority products
Develop product-related event content showcasing VeriPark’s expertise in SME, Retail, and Corporate Banking

Skills

Product Marketing

Sales Enablement

Content Creation

GTM Planning

Market Intelligence

Competitor Analysis

Messaging

Value Propositions

Win/Loss Analysis

Demand Generation

Thought Leadership

B2B SaaS

FinTech

Verisart

Blockchain-based digital certificates for art authentication

About Verisart

Verisart provides digital certificates that authenticate the history and creation of art and collectibles using blockchain technology. Their service allows artists, collectors, galleries, and museums to create secure and tamper-proof records of ownership and provenance. The certificates are generated through a user-friendly platform accessible via mobile devices or computers, requiring only two steps to create museum-quality records. Unlike traditional methods, Verisart's certificates are encrypted and timestamped on a decentralized ledger, ensuring high security and transparency. The company differentiates itself by focusing on the art market and offering a straightforward solution for certificate management. Verisart's goal is to set a global standard for art certification, making records of creation and ownership easily verifiable and protected.

Los Angeles, CaliforniaHeadquarters

2015Year Founded

$4.9MTotal Funding

CONVERTIBLECompany Stage

Crypto & Web3, Consumer GoodsIndustries

1-10Employees

Risks

Blockchain technology evolution may outpace Verisart's current platform capabilities.

Growing competitors like OpenSea could dilute Verisart's market share.

Cryptocurrency market volatility affects Verisart's revenue stability.

Differentiation

Verisart offers patented NFT minting and certification since 2015.

The platform allows creators to choose their blockchain and create smart contracts.

Verisart integrates COA for verifying authenticity of digital and physical art.

Upsides

Increased interest in fractional ownership boosts Verisart's fractionalized NFT offerings.

AI-generated art demand aligns with Verisart's authentication capabilities.

Digital art exhibitions increase need for Verisart's digital certification services.

Land your dream remote job 3x faster with AI

Try Jobo Free