Senior Social Media Specialist at Insider

Mumbai, Maharashtra, India

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, SaaSIndustries

Requirements

Candidates must have over 3 years of proven work experience in social media, preferably within a B2B SaaS company. Excellent copywriting skills, the ability to create engaging content in various formats (text, image, video), and a strong understanding of SEO and web traffic metrics are essential. Familiarity with online marketing channels, excellent communication skills, and knowledge of social media KPIs and best practices, particularly for LinkedIn and Twitter, are required. Web design familiarity is considered an advantage.

Responsibilities

The Senior Social Media Specialist will design and implement social media strategies aligned with business goals, creating multi-channel social calendars and owning the copy. They will define social media KPIs, set objectives, and report on ROI, while researching benchmark trends and audience preferences. Responsibilities include communicating with followers, engaging in social media communities, measuring campaign success, analyzing competitor activity, collaborating with designers for content quality, and suggesting new content types to enhance brand awareness and engagement.

Skills

Social Media Strategy

Content Creation

Copywriting

Social Media Marketing

Campaign Management

Community Engagement

Data Analysis

Brand Awareness

Digital Marketing

B2B SaaS

Insider

Growth management platform for digital marketers

About Insider

Insider has created a Growth Management Platform (GMP) tailored for digital marketers, enabling businesses to effectively manage and enhance their growth throughout the sales funnel. The platform utilizes artificial intelligence to provide personalized customer experiences, which helps in increasing engagement and boosting sales. Insider serves a wide array of clients, including notable Fortune 500 companies like UNIQLO and Singapore Airlines, and operates globally in major cities such as London, Paris, and Tokyo. The company follows a software as a service (SaaS) model, offering its platform on a subscription basis, which allows for scalability and a consistent revenue stream. Insider differentiates itself from competitors through its focus on AI-driven personalization and its established reputation among high-profile clients. The company's goal is to continuously improve its platform and maintain high customer satisfaction to retain existing clients and attract new ones.

Istanbul, TürkiyeHeadquarters

2012Year Founded

$751MTotal Funding

SERIES_ECompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Professional Development Budget

Risks

Rapid expansion may strain resources and affect service quality.

Integration challenges from mergers and acquisitions could impact performance.

Reliance on AI exposes Insider to data privacy regulation risks.

Differentiation

Insider offers a unified Growth Management Platform for digital marketers.

The platform uses AI to deliver personalized customer experiences across multiple channels.

Insider's SaaS model ensures scalability and steady revenue through subscription fees.

Upsides

Insider raised $500M in 2024 to boost AI strategy and global expansion.

The company is expanding in Latin America, creating 160 jobs by 2027.

Insider's platform is used by Fortune 500 companies, enhancing its market credibility.

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