Social Media Lead
ZerionFull Time
Junior (1 to 2 years)
The ideal candidate will have experience in social marketing strategy and influencer campaign management, with a strong understanding of the Indian influencer and content creator ecosystem. They should be comfortable working with data, possess excellent communication and presentation skills, and have an experimental and dynamic mindset with a passion for AI and new technologies. Knowledge of AI tools is beneficial, but the ability to learn them is critical.
This role involves owning the social marketing mandate, including developing Go-To-Market strategies for social activations and influencer campaigns. Responsibilities include briefing and collaborating with agency partners, managing community engagement, optimizing influencer plans based on data and learnings, and ensuring social media efforts align with business and marketing goals. The Senior Social Media Manager will also analyze initiative successes and failures, socialize learnings with cross-functional teams, and keep the brand at the forefront of topicality in the Indian social media landscape.
Creates customized in-house marketing agencies
OLIVER specializes in creating and managing customized in-house agencies and marketing ecosystems for brands, achieving an average of 30% savings on marketing spend. They leverage the Oliver Marketing Gateway technology and collaborate with The Brandtech Group to integrate external capabilities into clients' operations.