Demonstrated track record of compelling storytelling, growing audiences, and translating brand voice into platform-specific content
Visionary, skilled at identifying trending stories and cultural moments
Understands the current publishing climate as an opportunity for innovation and can develop programming for tentpole events
Adept with strategies and tactics that increase social engagement and click-through rates, meeting company and brand KPIs
Skilled at storytelling, detail-oriented, and committed to innovation and the evolution of social platforms
Responsibilities
Managing the day-to-day posting and growth of the brands’ social platforms (Instagram, TikTok, Facebook, Pinterest, etc.), focusing on driving audience engagement, building loyalty, and achieving key business results
Shaping and executing social strategies, including major editorial packages such as Best New Restaurants, Amazon Prime Day, and Summer Cooking and Destination Dining
Proposing new initiatives to increase subscriptions, affiliate revenue, app downloads, and video views
Working collaboratively across editorial, creative, commerce, consumer revenue, and marketing teams to roll out high-impact campaigns, build and engage community, and optimize performance across platforms
Executing the voice, strategy, and programming on social media for the brand
Overseeing other team members
Performing operational tasks such as evaluating and/or meeting with candidates for open positions and/or assisting in the training or mentoring of colleagues