(Senior) Social Media & Influencer Marketing Manager (all genders) at Zalando

Paris, Île-de-France, France

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fashion, E-commerceIndustries

Requirements

At least 6+ years’ experience across different social media platforms and Influencer Marketing in France
Experience on set, productions, events, enabling independent creation of social-native content
Fluent French (native / mother tongue) and fluent in English
Instagram, TikTok, and culture guru: aware of latest trends, features, creators, and celebrity news
Creative mindset to drive innovation through frequent platform changes
Organized with stellar stakeholder management skills; able to deliver in fast-paced environment managing internal and external stakeholders
Mobility in France and abroad, including frequent travel to events and Berlin headquarters

Responsibilities

Oversee French Instagram (IG) platform operations, including content planning, creation, publishing, and scheduling
Launch and manage organic campaigns, support paid media efforts, and source product needs for content
Manage IM, SoMe, and community management agencies
Handle crisis communications in coordination with corporate communications
Track key metrics, compile monthly reports, and share performance learnings
Attend events in France for independent content creation (shooting/editing)
Align content with business moments, seasonal events, and cultural relevance
Responsible for local content creation, creative translation and adaptation of global assets, and all copy/language translations
Execute social media campaigns, brief content stakeholders, and continuously optimize performance

Skills

Instagram

Influencer Marketing

Social Media Management

Content Planning

Content Creation

Community Management

Crisis Communications

Trend Analysis

French Pop Culture

Zalando

European online fashion retail marketplace

About Zalando

Zalando operates as a major e-commerce platform in Europe, focusing on fashion and lifestyle products. It allows customers to shop for a wide variety of clothing, shoes, and accessories from both established and emerging brands through its website and mobile app. The platform generates revenue by selling products directly to consumers and earning commissions from third-party sellers who list their items on Zalando. A key feature of Zalando is its commitment to providing a smooth shopping experience, which includes free delivery and returns, a large selection of products, and personalized recommendations. Zalando Plus, a premium membership program, offers additional benefits like faster shipping and exclusive deals. The company distinguishes itself from competitors by investing in technology and logistics to enhance customer satisfaction and streamline operations.

Berlin, GermanyHeadquarters

2008Year Founded

$149.8MTotal Funding

IPOCompany Stage

Consumer Software, Consumer GoodsIndustries

10,001+Employees