Senior Social Growth Strategist, MapQuest at System1

Los Angeles, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Social Media, Travel, TechnologyIndustries

Requirements

5+ years of experience in social media strategy, creator marketing, or content growth roles
Proven success growing channels and building engaged communities from the ground up
Strong understanding of the TikTok, Instagram, and YouTube influencer landscape — from discovery to deal-making to campaign execution
Creative thinker who understands storytelling, virality, and what makes people share
Analytical mindset with the ability to interpret data and translate it into action
Exceptional writing and communication skills, with a strong sense of brand tone and voice
Highly collaborative and proactive — able to move fast, test often, and adapt quickly
Bonus: Experience scaling a legacy or iconic brand into a modern social presence
Bonus: Comfortable being on-camera or directing talent/UGC content
Bonus: Experience with paid social, affiliate programs, or UGC-driven campaigns

Responsibilities

Own and execute a cross-platform social strategy — across Threads, TikTok, Instagram, LinkedIn, YouTube Shorts, and X/Twitter — that grows MapQuest’s reach and relevance
Build and manage a content calendar that aligns with launches, campaigns, trends, and brand milestones
Lead influencer and creator strategy: identify key creators, manage outreach and partnerships, and launch influencer-driven campaigns that amplify MapQuest’s story
Create and guide compelling content — from memes and viral-ready short-form videos to series concepts and thought-leadership posts — tailored for each platform
Analyze performance and report insights, iterating based on what’s working and optimizing for growth, engagement, and brand lift
Stay ahead of platform trends, emerging formats, and cultural conversations — and act quickly to capitalize on them
Work closely with product, design, and leadership teams to ensure brand voice, visual identity, and storytelling are cohesive and impactful

Skills

Social Media Strategy

Content Creation

Influencer Partnerships

Content Calendar Management

TikTok

Instagram

Threads

YouTube Shorts

X/Twitter

Viral Content

Brand Voice

Creator Outreach

System1

Builds online brands using data science

About System1

System1 builds and grows online brands and businesses using technology, data science, and digital marketing. It operates in various sectors such as search, health, automotive, and entertainment, serving both consumers and business partners. The company attracts a large audience of 120 million monthly visitors through its tech platform, which focuses on privacy-friendly products like search engines and mapping tools. System1 generates revenue primarily through advertising, earning $1 billion for itself and its partners. With a workforce of 300, half of whom are dedicated to product development and data science, System1 emphasizes continuous growth and innovation. Its goal is to provide valuable services that meet consumer needs while expanding its user base and driving revenue.

Toronto, CanadaHeadquarters

2013Year Founded

$262.6MTotal Funding

IPOCompany Stage

Data & Analytics, Consumer Software, CybersecurityIndustries

201-500Employees

Benefits

Great compensation

401(k) company match

Excellence benefits

Charitable gift matching

Education subsidy

Referral bonus

Weekly happy hour

Catered lunches & free snacks

Weekly workouts

Risks

Increased competition in privacy-focused search engines may impact System1's market share.

Ad-blocking technologies could reduce System1's advertising revenue.

Data privacy regulations may increase System1's operational costs.

Differentiation

System1 leverages advanced data science for precise digital marketing strategies.

The company offers privacy-friendly products, meeting growing consumer demand for data privacy.

System1's tech platform attracts 120 million monthly visitors, enhancing its advertising revenue potential.

Upsides

Partnership with Ecosia aligns with the trend towards eco-friendly digital solutions.

System1's AI-driven marketing tools enhance customer engagement and personalization.

The expansion of subscription-based models offers a steady revenue stream for System1.

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