Senior Sales Consultant - Western Europe Consumer Panel at Nielsen

Frankfurt, Hessen, Germany

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

FMCG, Market ResearchIndustries

Requirements

Proactive and results-oriented sales professional who thrives in organizational matrix structures
Passionate about sales and excels in a global business structure
Experience with commercial strategy, outreach, positioning, and pitching to acquire new clients
Ability to partner with regional Account Directors (ADs) on client strategy
Skills in tailoring commercial pitch materials, leveraging pilots & best practices, client commercial positioning & negotiation
Capability to align with in-market new business functions to manage client pitch processes
Experience in matrix working, collaborating across organization (e.g., with AD community, CPS Commercial leadership, Customer Success, Operations, Product teams)
Ability to strategize prospects & wins from long-term horizons while developing short-term pipeline to meet monthly sales targets
Proficiency in pipeline management, forecasting revenue using tools like Microsoft Dynamics, and timely documentation
Skills in driving exposure of thought leadership and building empathetic connections with senior client stakeholders
Ability to leverage internal partnerships (e.g., SA&I & Digital verticals) for integrated solutions

Responsibilities

Drive new client acquisition: Lead commercial strategy, outreach, positioning, and pitching for multi-national FMCG clients, including partnering with regional ADs, tailoring pitch materials, leveraging pilots/best practices, negotiating, and managing pitch processes
Matrix working: Collaborate across NIQ organization (e.g., with regional/global ADs, CPS Commercial leadership, Customer Success, Operations, Product teams) in lead/support capacities to realize Consumer Panel Services potential and land innovations
Business performance & results: Take accountability for personal revenue targets, build healthy pipeline of opportunities, deliver against monthly sales targets, participate in decision-making, and maintain visibility across functions
Expertise & credibility: Establish NIQ as the Consumer & shopper partner of choice, drive thought leadership exposure, and build empathetic connections with senior client stakeholders; leverage partnerships with SA&I & Digital for Full View impact
Pipeline management & forecasting: Build and manage pipeline of ad-hoc and contractual opportunities, accurately forecast revenue using finance tools (e.g., Microsoft Dynamics), and ensure timely documentation

Skills

Key technologies and capabilities for this role

SalesClient AcquisitionRevenue GrowthPitchingCommercial StrategyFMCGConsumer PanelBusiness Development

Questions & Answers

Common questions about this position

Is this a remote or on-site position?

The role is listed as on-site, though the job description also mentions it being a hybrid role.

What are the key responsibilities of this role?

Key responsibilities include driving new client acquisition by leading commercial strategy, outreach, positioning, and pitching to multi-national FMCG clients, as well as matrix working across the organization.

What skills or qualities are ideal for this Senior Sales Consultant role?

The role requires being dynamic, driven, proactive, results-oriented, and thriving in organizational matrix structures, with passion for sales in a global business.

What is the team structure like for this position?

This is a senior role on the NIQ ‘Above-Market’ Consumer Panel Services team, involving matrix working by collaborating across the organization, partnering with regional/global Account Directors, Customer Success, Operations, and Product teams.

What makes a strong candidate for this sales consultant position?

A strong candidate excels in driving revenue growth, achieving personal targets, boosting client pitch win rates, and navigating complex matrix structures in a global sales environment focused on FMCG clients.

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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