Senior Sales Consultant - Western Europe Consumer Panel at Nielsen

Amstelveen, North Holland, Netherlands

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

FMCG, Market ResearchIndustries

Requirements

Proactive and results-oriented sales professional who thrives in organizational matrix structures
Passionate about sales and excels in a global business structure
Experience with commercial strategy, outreach, positioning, and pitching to acquire new clients
Ability to partner with regional/global Account Directors (ADs) on client strategy
Skills in tailoring commercial pitch materials, leveraging pilots & best practices, client commercial positioning & negotiation
Capability to align with in-market new business functions to manage client pitch processes
Proficiency in pipeline management, forecasting revenue using tools like Microsoft Dynamics, and timely documentation
Experience strategizing prospects & wins across short- and long-term horizons to meet monthly sales targets

Responsibilities

Drive new client acquisition: Lead commercial strategy, outreach, positioning, and pitching for multi-national FMCG clients, including partnering with regional ADs, tailoring pitches, leveraging pilots/best practices, negotiating, and managing pitch processes
Matrix working: Collaborate across the organization, partnering with regional/global ADs, CPS Commercial leadership, Customer Success, Operations, and Product teams to realize Consumer Panel Services potential and land innovations
Business performance & results: Take accountability for personal revenue targets, build a healthy pipeline of opportunities, deliver against monthly sales targets, participate in decision-making, and maintain visibility across functions
Expertise & credibility: Establish NIQ as the Consumer & shopper partner of choice, drive thought leadership exposure, build empathetic connections with senior client stakeholders, and leverage partnerships with SA&I & Digital verticals for Full View impact
Pipeline management & forecasting: Build and manage pipeline of opportunities (ad-hoc and contractual), accurately forecast revenue using finance tools (e.g., Microsoft Dynamics), and ensure timely documentation

Skills

Key technologies and capabilities for this role

SalesClient AcquisitionRevenue GrowthPitchingCommercial StrategyFMCGConsumer PanelBusiness Development

Questions & Answers

Common questions about this position

Is this role remote or on-site?

The role is listed as on-site, though the job description also mentions it is a hybrid role.

What are the key responsibilities of this position?

Key responsibilities include driving new client acquisition by leading commercial strategy, outreach, positioning, and pitching to multi-national FMCG clients, as well as matrix working across the organization to collaborate with regional/global teams, Customer Success, Operations, and Product teams.

What skills or qualities are they looking for in candidates?

They seek a dynamic and driven individual who is proactive, results-oriented, thrives in organizational matrix structures, and excels in sales within a global business structure.

What is the team structure like for this role?

The role is part of the NIQ ‘Above-Market’ Consumer Panel Services team, involving matrix working by partnering with regional/global Account Directors, the broader CPS Commercial leadership group, Customer Success team, Operations, and Product teams.

What makes a strong candidate for this Senior Sales Consultant role?

A strong candidate is passionate about sales, excels in a global business structure, has experience driving revenue growth through client acquisition, pitching, and negotiation, and can thrive in matrix organizations while achieving personal revenue targets.

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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