Senior Regional Paid Search Marketing Manager | APAC

Position Overview

• Location Type: Remote
• Job Type: Full-Time
• Salary: Not Specified

Deel is the all-in-one payroll and HR platform for global teams, aiming to unlock global opportunity for every person, team, and business. Our platform integrates HRIS, payroll, compliance, benefits, performance, and equipment management. Deel supports workers in over 100 countries with AI-powered tools and its own payroll infrastructure, enabling businesses to scale efficiently and compliantly.

The company boasts a global team of 5,000+ employees across more than 100 countries, speaking 74 languages, fostering a dynamic culture of continuous learning and innovation. Deel is recognized as the fastest-growing SaaS company in history, transforming global talent acquisition and career opportunities. In 2024, Deel facilitated $11.2 billion in payments and provided healthcare and benefits in 109 countries. Deel has received accolades such as CNBC Disruptor 50, Forbes Cloud 100, and Deloitte Fast 500, with a strong customer satisfaction rating.

Responsibilities

• Serve as the Subject Matter Expert (SME) for Paid Search channels in the APAC region.
• Manage day-to-day operations of SEM campaigns across Google AdWords, Discovery, and Bing, including consideration/traffic and acquisition campaigns.
• Collaborate with the Director of Performance Marketing and other regional Paid Ads Managers to ensure top performance and continuous improvement of Paid Search efforts.
• Partner with the APAC Paid Social manager to ensure cohesive campaign strategies and integrated reporting.
• Work with APAC marketing managers and APAC sales leads on lead quality, reporting, and scaling.
• Perform daily platform management and monitor search performance to identify trends and implement optimizations to meet Growth KPIs.
• Share knowledge and best practices with regional paid ads managers.
• Test and iterate on campaign structures, bidding algorithms, keyword bidding, and other variables to drive growth, scale, and expansion based on evolving verticals, country expansion, and brand/product priorities.
• Collaborate closely with regional sales managers and local marketing managers to tailor messaging for each market.
• Work with the copywriting team to create and test new ad copy and landing pages to optimize quality scores and Click-Through Rates (CTRs).
• Engage cross-functionally with growth, product, data, creative, and other teams to ensure successful campaign setup and optimization.
• Manage relationships with external Search vendors.

Requirements

• Minimum of 4 years of experience managing SEM accounts for a B2B brand.
• In-house experience managing SEM for APAC markets, with an emphasis on ANZ, is highly preferred.
• Must possess a foundational understanding of SEM principles and best practices.