Responsibilities

The Senior Regional Paid Search Marketing Manager will be responsible for all day-to-day operations of the SEM campaigns and activity for Deel including Google AdWords, Discovery, and Bing; they will work with the Director of Performance Marketing and other regional Paid Ads Managers and Paid Search managers to ensure top-performing campaigns; they will perform daily platform management, monitor search performance, and implement optimizations to hit Growth KPIs; they will test and iterate on campaign structures, bidding algorithms, and KW bidding; they will collaborate with regional sales managers and local marketing managers to ensure appropriate messaging; they will work with the copywriting team to construct and iterate on ad copy and landing page tests; they will work cross-functionally with other teams (growth, product, data, creative, etc.); and they will manage relationships with external Search vendors.