[Remote] Senior Regional Marketing Manager, Nordics at Acronis

Sweden

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

CybersecurityIndustries

Requirements

5+ years of marketing experience in B2B technology, cybersecurity, or IT sectors
Strong knowledge of the Nordics market, including understanding of regional business culture and cyber security landscape
Proven track record in channel and partner marketing, including working with distributors and partners to drive market penetration
Experience planning and executing successful corporate and partner events
Expertise in digital marketing, social media, and campaign measurement
Demonstrated ability to collaborate across multiple functions, including Sales and Global Marketing
Strong organizational, project management, and interpersonal skills; thrives in a fast-paced environment
Experience managing budgets and optimizing for ROI
Ability to analyze campaign performance and apply insights to improve future initiatives
Proficiency in marketing tools (e.g., Salesforce, Marketo)
Knowledge of regional legal and data requirements (e.g., GDPR)
Bachelor’s degree in Marketing, Business, or a related field
Must be fluent in written and spoken English; proficiency in a Nordic language (e.g., Swedish, Danish, Finnish, or Norwegian) is highly desirable
Willingness to travel across the Nordics and EMEA for events, partner meetings, and team collaboration

Responsibilities

Develop and execute cybersecurity marketing programs tailored to the Nordics, aligned with global and EMEA strategies
Partner with regional sales leaders to identify business priorities and design and deliver a regional marketing plan to support them
Forecast, track, and report ROI for all marketing activities, optimizing activities throughout the campaign lifecycle
Manage local campaign activation, ensuring relevant messaging and sales alignment
Design and implement partner marketing campaigns that support business growth, strengthen relationships, and deliver measurable impact
Oversee local content creation and adapt global marketing assets for regional relevance, partner education, and channel enablement
Lead the planning and execution of industry and Acronis events, including logistics, content, vendor management, and post-event reporting
Collaborate with partners on co-branded events and activities to expand market presence
Represent Acronis at strategic events, engaging directly with partners, distributors, and customers
Develop and nurture channel-marketing opportunities with partners through co-funding, joint plans, and through-partner campaign execution
Manage Marketing Development Funds (MDF), ensuring ROI and maximizing partner collaboration
Provide partners with enablement tools, communications, and support to accelerate demand generation
Work closely with EMEA and corporate marketing functions (product, campaigns, digital, comms, distribution, partner etc.) to ensure integrated execution and consistent messaging
Coordinate the regional marketing communication calendar, ensuring alignment with corporate comms strategy
Collaborate with Sales (GM, Partner Success Managers, Distributor Account Managers) to monitor competitive landscape and refine strategies

Skills

Key technologies and capabilities for this role

Regional Marketing StrategyCampaign ManagementEvent PlanningPartner MarketingROI TrackingContent LocalizationSales AlignmentVendor ManagementChannel MarketingBrand Visibility

Questions & Answers

Common questions about this position

What experience is required for the Senior Regional Marketing Manager role?

Candidates need 5+ years of marketing experience in B2B technology, cybersecurity, or IT sectors, strong knowledge of the Nordics market including regional business culture and cybersecurity landscape, and a proven track record in channel and partner marketing with distributors and partners.

What is the salary or compensation for this position?

This information is not specified in the job description.

Is this role remote or does it require working in the Nordics?

This information is not specified in the job description.

What does the role involve in terms of collaboration?

The role requires close collaboration with regional sales leaders, partners, distributors, EMEA and corporate marketing functions, and sales teams including GM, Partner Success Managers, and Distributor Account Managers to align strategies and execute marketing initiatives.

What makes a strong candidate for this position?

A strong candidate will have 5+ years in B2B tech or cybersecurity marketing, deep Nordics market knowledge, and proven success in channel/partner marketing, demonstrating ability to localize global strategies and drive ROI through campaigns and events.

Acronis

Data protection and cybersecurity solutions provider

About Acronis

Acronis provides a range of solutions that combine data protection and cybersecurity to address various challenges related to safety, accessibility, privacy, authenticity, and security. Their products include antivirus software, backup services, disaster recovery options, and endpoint protection management. Acronis also utilizes AI-based antimalware and blockchain technology for data authentication, ensuring that data, applications, and systems are protected in any environment. What sets Acronis apart from its competitors is its comprehensive approach to cyber protection, which integrates multiple aspects of data security into a single platform. The company's goal is to ensure that users can trust their data is safe and accessible, while also maintaining privacy and authenticity.

Schaffhausen, SwitzerlandHeadquarters

2003Year Founded

$640.1MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Cybersecurity, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Medical, dental, &vision insurance plans

Life Insurance, STD and LTD policies

401(k) retirement plan and company match

Corporate rates and discounts

Competitive package

Flexible working hours

3+ weeks of PTO and 10 paid holidays

Smart casual dress code

Free snacks and drinks

Office social events

Risks

Emerging cybersecurity firms with lower costs may erode Acronis's market share.

Rapid AI-driven cyber threats require costly updates to Acronis's defenses.

Geopolitical risks may affect Acronis's expansion into new markets like Bangladesh.

Differentiation

Acronis integrates cybersecurity and data protection, addressing SAPAS challenges comprehensively.

The company uses AI-based antimalware and blockchain for advanced data authentication.

Acronis offers flexible deployment models for service providers and IT professionals.

Upsides

Growing demand for integrated cybersecurity solutions boosts Acronis's market potential.

Expansion of global cybersecurity market offers significant growth opportunities for Acronis.

Acronis's partnerships in sports highlight niche market opportunities.

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