Senior Publishing Strategist, North America at HoYoverse

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, EntertainmentIndustries

Requirements

Strategic, insights-driven publishing professional experience
Ability to shape publishing and market strategy from early development stages
Expertise in defining target audiences, positioning frameworks, and player segmentation
Collaboration skills with global publishing, development, and research teams
Experience translating player insights into actionable strategies for engagement and go-to-market planning

Responsibilities

Support the development and execution of the North America publishing strategy for HoYoverse’s upcoming UE5 open-world title from early testing to launch and live operations
Define player segmentation, target audiences, and positioning frameworks early enough to influence product direction and feature prioritization
Partner with cross-functional teams to validate gameplay hypotheses through structured player testing and feedback loops
Translate insights from early research into go-to-market plans and long-term publishing roadmaps, grounded in player behavior, category trends, and competitive dynamics
Collaborate closely with headquarters and other regional teams to ensure local strategies align with global vision while resonating with North American players
Lead consumer and player research programs to uncover motivations, behaviors, and preferences across North American audiences
Develop frameworks for player segmentation, focus testing, and community feedback, combining qualitative and quantitative approaches

Skills

publishing strategy

content strategy

community engagement

ACG

market analysis

publishing operations

HoYoverse

Creates immersive games and digital content

About HoYoverse

HoYoverse creates engaging virtual world experiences through its popular games like Genshin Impact and Honkai Impact 3rd. These games feature captivating stories, complex gameplay, and impressive graphics. Players can download and play these games for free, but they have the option to purchase in-game items to enhance their experience. This free-to-play model helps keep players engaged and encourages spending. In addition to gaming, HoYoverse produces animations, comics, music, and merchandise based on its game characters, which helps build a loyal fan base and creates additional revenue. Unlike many competitors, HoYoverse focuses on a diverse range of digital content and community engagement through platforms like HoYoLAB. The company's goal is to continuously improve its virtual worlds and maintain a strong presence in the gaming industry.

None, IndonesiaHeadquarters

2022Year Founded

VENTURE_UNKNOWNCompany Stage

Consumer Software, Entertainment, GamingIndustries

1,001-5,000Employees