Senior Programmatic Media Planning Manager at Hewlett Packard Enterprise

Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Marketing, AdvertisingIndustries

Requirements

Deep expertise in programmatic ecosystems, cross-channel planning, and performance measurement
Hands-on strategist capable of bridging creativity with analytics to drive global impact
Ability to collaborate closely with SEO, SEM, Data Analytics, Brand, and Agency partners
Experience with platforms such as Adobe Ad Cloud, DV360, The Trade Desk, MiQ
Knowledge of AI-driven automation, Smart Bidding, contextual targeting, and omnichannel attribution modeling
US-based for teleworking role

Responsibilities

Lead global media planning across programmatic Display, YouTube, CTV, and DOOH channels to support Always-On, Integrated Campaigns, and brand initiatives
Translate business goals, audience insights, and product priorities into actionable media strategies and full-funnel activation plans
Define channel mix, investment allocation, and audience segmentation across awareness, consideration, and demand stages
Collaborate with regional teams to ensure localization, consistency, and scalability across markets
Oversee end-to-end campaign execution in partnership with agency and platform teams
Drive audience and creative testing, optimization frameworks, and innovation pilots across channels
Leverage AI-driven automation, Smart Bidding, and contextual targeting to improve ROI and engagement
Monitor pacing, quality, and brand safety metrics; ensure flawless execution across all media buys
Partner with SEO, SEM, and Paid Social leads to deliver an integrated, full-funnel media strategy
Align YouTube and Display activations with Search and Content initiatives to amplify brand visibility and message consistency
Support omnichannel attribution modeling and unified measurement with analytics and insights teams
Define channel-specific KPIs, measurement frameworks, and reporting cadence in collaboration with analytics and PowerBI/MSights teams
Analyze campaign data to extract actionable insights, optimization recommendations, and test learnings
Contribute to global performance dashboards and media testing repositories to benchmark results and share best practices
Identify emerging opportunities in CTV, DOOH, and AI-driven targeting to advance HPE’s media innovation roadmap
Partner with media vendors and technology partners to evaluate new formats, creative approaches, and measurement tools
Champion experimentation and bring forward ideas that enhance audience engagement and business outcomes
Mentor junior team members and contribute to developing media planning excellence across the organization
Present quarterly media performance, learnings, and innovation updates to marketing leadership

Skills

Key technologies and capabilities for this role

Programmatic MediaMedia PlanningDisplay AdvertisingYouTubeConnected TVCTVDigital Out-of-HomeDOOHSEOSEMData AnalyticsAudience SegmentationFull-Funnel Marketing

Questions & Answers

Common questions about this position

Is this role remote or does it require office work?

This role is designated as ‘Remote/Teleworker’, meaning you will primarily work from home. It is a US-based teleworking position.

What are the key skills needed for this position?

The role requires deep expertise in programmatic ecosystems, cross-channel planning, performance measurement, and the ability to bridge creativity with analytics. Proficiency with platforms like Adobe Ad Cloud, DV360, The Trade Desk, and MiQ is essential, along with experience in strategy, planning, campaign management, optimization, and cross-channel integration.

What is the company culture like at HPE?

HPE's culture thrives on finding new and better ways to accelerate what’s next, values varied backgrounds, offers flexibility to manage work and personal needs, encourages bold moves together, and embraces career growth.

What salary or compensation is offered for this role?

This information is not specified in the job description.

What makes a strong candidate for this Senior Programmatic Media Planning Manager role?

A strong candidate is a hands-on strategist with deep expertise in programmatic ecosystems, cross-channel planning, performance measurement, and bridging creativity with analytics, plus experience leading global media strategies across Display, YouTube, CTV, DOOH, and platforms like DV360 and The Trade Desk.

Hewlett Packard Enterprise

Provides enterprise IT solutions and services

About Hewlett Packard Enterprise

Hewlett Packard Enterprise provides enterprise IT solutions with a focus on cloud services, artificial intelligence, and edge computing. Their products include HPE Ezmeral for managing containers, HPE GreenLake for cloud services, and HPE Aruba for networking. These solutions help businesses improve their performance and adapt to digital changes. HPE's business model includes selling hardware, software, and services, as well as offering subscription-based services and long-term contracts. What sets HPE apart from competitors is its commitment to open-source projects and its active developer community, which supports collaboration and innovation. The company's goal is to empower organizations to transform digitally and optimize their operations.

Houston, TexasHeadquarters

1939Year Founded

IPOCompany Stage

Hardware, Enterprise Software, AI & Machine LearningIndustries

10,001+Employees

Risks

Integration challenges with Juniper Networks may delay AI-driven networking benefits.

Competition from startups like Flywheel could impact HPE's AI and cloud services.

HPE's acquisition strategy may strain resources and distract from core operations.

Differentiation

HPE's GreenLake offers a unique hybrid cloud platform for diverse IT environments.

HPE Ezmeral provides advanced container management, enhancing enterprise AI and analytics capabilities.

HPE's Aruba solutions integrate cloud security and networking for seamless, secure connectivity.

Upsides

HPE's acquisition of Juniper Networks boosts AI-driven innovation in networking.

OpsRamp acquisition enhances HPE's IT management with AI-based automation capabilities.

Axis Security integration strengthens HPE's cloud security offerings with SASE solutions.

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