Senior Programmatic Analyst at Sojern

London, England, United Kingdom

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Advertising, TechnologyIndustries

Requirements

Strong problem-solving and analytical skills to develop hypotheses, diagnose issues, and optimize campaigns running at scale for enhanced performance and margin
Ability to dive into large datasets to identify patterns and insights, driving data-driven decision-making
Intermediate to advanced proficiency in analytical tools including SQL expertise to extract and troubleshoot data from multiple sources, Tableau proficiency to visualize and communicate insights, and spreadsheet skills (e.g., Microsoft Excel, Google Sheets) including pivot functions and formulas
5+ years of relevant work experience with 2-4 years focusing on programmatic digital marketing platforms; expertise in at least one of: CM360, DV360, Xandr, Adform, Microsoft Ads/Microsoft Ads Editor, META Social (programmatic is key)
Hands-on experience in campaign execution including audience targeting and segmentation, performance evaluation against predefined goals, and identifying improvement opportunities
In-depth marketing knowledge of campaign setup, structure, management, and optimization
Strong verbal and written communication skills to collaborate effectively across teams, present findings to internal/external stakeholders, and influence product roadmaps and machine learning systems
Ability to collaborate across time-zones and adjust priorities as needed
Strong attention to detail, ensuring accuracy and precision in data analysis, project documentation, and business requirement gathering
Bachelor’s degree in a quantitative discipline such as Business, Economics, Marketing, Finance, Accounting, or Mathematics
Preferred: familiarity with Python scripting, experience in executing and analyzing A/B tests at scale

Responsibilities

Collaborate with cross-functional teams, including Product Managers, Software Engineers, and Scientists to enhance the performance, delivery, and efficiency of Sojern’s AI-powered marketing products
Utilize analytical tools (e.g., Tableau, SQL) to monitor and analyze key performance metrics, providing regular updates and actionable insights to stakeholders to enhance marketing efforts
Conduct in-depth research and analysis to uncover opportunities for scaling automation and optimization for programmatic marketing channels such as Display and social platforms
Stay informed about industry trends and updates in DSP algorithms to continuously refine and adapt strategies
Assess and address performance opportunities within the product
Gather feedback from peer analyst teams and provide training on new features and algorithms
Execute A/B testing and analyze results to inform data-driven decisions for ongoing optimization and automation

Skills

SQL

Tableau

programmatic marketing

DSP

A/B testing

performance marketing

Display

social platforms

Sojern

Travel marketing platform using AI insights

About Sojern

Sojern operates a marketing platform specifically designed for the travel industry, utilizing artificial intelligence and data science to help businesses understand traveler behavior. The platform serves clients such as hotels, airlines, and tourist attractions by providing insights that enable them to identify and reach their target customers effectively. Sojern's tools allow businesses to deliver tailored marketing messages across multiple channels, enhancing customer engagement and optimizing marketing performance to maximize their budgets. Additionally, Sojern offers features like customizable in-stay surveys and automated messaging to improve the guest experience and support overburdened staff. The company's goal is to empower travel businesses with deeper insights and more effective marketing strategies.

San Francisco, CaliforniaHeadquarters

2007Year Founded

$159MTotal Funding

SERIES_DCompany Stage

Data & Analytics, AI & Machine LearningIndustries

201-500Employees

Benefits

Health Insurance

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Company Match

401(k) Retirement Plan

Flexible Work Hours

Remote Work Options

Stock Options

Unlimited Paid Time Off

Paid Parental Leave

Wellness Program

Mental Health Support

Professional Development Budget

Conference Attendance Budget

Home Office Stipend

Phone/Internet Stipend

Company Equity

Risks

Agentic AI could disrupt traditional digital marketing strategies, impacting Sojern's model.

Regulatory challenges may arise from expanding guest experience solutions to Europe.

Increased competition from other platforms leveraging Cloudbeds and Oracle partnerships.

Differentiation

Sojern leverages AI to provide insights into traveler behavior for targeted marketing.

The platform integrates with Cloudbeds and Oracle for enhanced accuracy and tracking.

Sojern's Guest Experience Solutions improve guest satisfaction and operational efficiency.

Upsides

AI-driven personalization in travel marketing is gaining traction, enhancing customer engagement.

Integration with Oracle Cloud Marketplace expands Sojern's reach and capabilities.

Expansion of guest experience solutions to Europe opens new market opportunities.

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