Senior Professional, Brand Planning GC at Nike

Shanghai, China

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Sportswear, Marketing, Consumer GoodsIndustries

Requirements

Bachelor’s degree required; MBA or equivalent preferred
5–8 years of relevant experience in strategy, marketing, consulting, or related fields
Experience in Retail or Digital Marketing strongly preferred
Strong strategic thinking and analytical skills
Excellent communication and storytelling ability, both in English and Chinese
Ability to thrive in a matrixed, fast-paced, and dynamic environment
Passion for sport, culture, and the Nike brand

Responsibilities

Partner with the Director of Strategy to develop and execute the 1-year (AOP) and 3-year strategic plans for Nike Marketing
Support cross-functional alignment and integration of strategic objectives
Lead strategic planning and initiatives for Retail and City Marketing functions
Collaborate with functional leaders to identify growth opportunities, drive consumer engagement, and elevate Nike’s brand presence
Support the preparation of monthly and quarterly business reviews
Coordinate inputs across teams and synthesize insights to inform leadership decisions
Drive strategic projects from brief to execution, ensuring alignment with brand priorities and business goals
Develop compelling decks and narratives for internal and external presentations
Ensure messaging is aligned with Nike’s strategic vision and consumer focus

Skills

Strategic Planning

Brand Planning

Marketing Strategy

Project Management

Business Reviews

Consumer Engagement

Retail Marketing

City Marketing

Cross-functional Collaboration

Storytelling

Presentation Development

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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