Senior Product Marketing Manager

Employment Type: Full-Time

Position Overview

We are seeking a highly analytical, strategic, and creative Senior Product Marketing Manager to help drive messaging, positioning, and go-to-market strategy/execution for our flagship products: All-Included Care and Navigation. This Senior PMM will play a crucial role in shaping our sales narratives, equipping our Sales team with compelling assets, bringing new products to market, and ultimately accelerating growth for a portfolio of new and established products. The role will be instrumental in translating complex product capabilities into clear, data-driven stories that resonate with prospects and position us as the winning solution.

The ideal candidate for this role has the ability to:

• Inform GTM strategy — including product positioning, pricing, and packaging — and our product roadmap by executing effective market and competitive research.
• Bring our differentiators and value proposition to life by developing foundational product narratives that combine crisp storytelling, compelling visuals, and persuasive data.
• Increase win rates by tailoring base positioning and sales assets to specific client audiences for high-priority sales opportunities.
• Deliver results in complex, cross-functional projects through clear communication, effective prioritization, strategic thinking, and collaboration across teams.

This position is ultimately about go-to-market strategy, effective marketing, sound decision making, and relationship-building. You will work closely with the General Management, Sales, Client Success, Analytics, Solutions Consulting, and Consultant Relations teams to achieve your goals.

Responsibilities

Market Research & Competitive Positioning

• Monitor the market and conduct comprehensive market research to identify trends and ensure a deep understanding of our buyers.
• Conduct thorough competitive intelligence gathering and analysis, including documenting details on feature sets and pricing to develop clear competitive positioning and messaging that differentiates our offerings.
• Collect, synthesize, and share meaningful market insights, creating a closed-loop feedback cycle between sales/account learnings and the GM/product teams.

Sales-Focused Messaging, Positioning & Enablers

• Partner with the Senior Manager, Product Marketing to provide compelling, data-driven base messaging and sales assets — including pitch decks, one-pagers, member stories, and more — for specific customer segments including employers, health plans, and labor and trust.
• Partner with Sales and Solutions Consulting to deliver tailored assets for prospect capabilities and finalist meetings to help win new logo opportunities.
• Develop base proposal content and provide proposal support for specific new logo deals.
• Own market-facing statistics in partnership with the analytics team to tell a powerful story about our product's value and impact.
• Maintain impact analysis tooling to demonstrate quantifiable value for prospects, with partnership from Solutions Consulting, Analytics, and the General Management team.
• Maintain internal Confluence pages related to assigned products and features.
• Drive and partner on projects that increase team efficiency, and allow us to operate at increasing scale.

Requirements

• 7+ years of experience in product marketing, with a strong focus on prospect sales enablement and new logo acquisition.
• Proven ability to conduct market research and perform competitive analysis.
• Exceptional analytical skills with the ability to interpret complex data, extract key insights, and tell a compelling story using statistics.
• Demonstrated experience in creating high-quality sales collateral, including presentations, proposals, and other enablement materials.
• Strong project management skills, with the ability to manage multiple projects concurrently and meet tight deadlines.
• Highly organized and detail-oriented with a proven track record of delivering results in a fast-paced environment.
• Proficient in using the G... (Note: The original text was cut off here.)

Application Instructions

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Company Information

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