Senior Product Marketing Manager, Prospect Sales

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Health Technology, Financial ServicesIndustries

Requirements

Candidates are required to have 7 years of experience in product marketing, with a strong focus on prospect sales enablement and new logo acquisition, along with proven ability to conduct market research and perform competitive analysis. Exceptional analytical skills and the ability to interpret complex data are also necessary, as is demonstrated experience in creating high-quality sales collateral.

Responsibilities

The Senior Product Marketing Manager will monitor the market and conduct comprehensive market research to identify trends and ensure a deep understanding of buyers, conduct thorough competitive intelligence gathering and analysis, collect and synthesize market insights, partner with the Sales team to provide compelling sales assets, develop base proposal content, maintain impact analysis tooling, and drive projects that increase team efficiency and scale, while also working closely with General Management, Sales, Client Success, Analytics, Solutions Consulting, and Consultant Relations teams.

Skills

Market research

Competitive analysis

Product positioning

Go-to-market strategy

Sales enablement

Storytelling

Visual communication

Data-driven storytelling

Cross-functional collaboration

Strategic thinking

Prioritization

Included Health

Healthcare advocacy and specialized care services

About Included Health

Included Health focuses on enhancing the healthcare experience for individuals who often face challenges in accessing quality care. The company provides a variety of services, including primary care, behavioral health, and virtual care, ensuring that members receive timely and appropriate treatment. Their model emphasizes 24/7 on-demand care with a diverse group of providers, allowing for personalized support tailored to complex health needs. Unlike many competitors, Included Health prioritizes underserved populations and partners with employers and consultants to deliver comprehensive healthcare solutions that not only improve health outcomes but also help reduce costs. The ultimate goal of Included Health is to make quality healthcare accessible and understandable for everyone, particularly those who have been overlooked by traditional healthcare systems.

San Francisco, CaliforniaHeadquarters

2020Year Founded

$337.5MTotal Funding

GROWTH_EQUITY_VCCompany Stage

HealthcareIndustries

51-200Employees

Benefits

Along with comprehensive medical, dental and vision plans; all employee spouses and children can access Included Health services at no cost. For time off, take it when you need it with our unaccrued discretionary time off for all exempt employees.

Risks

Competition from Teladoc and Amwell threatens market share.

Post-merger integration challenges could affect service delivery.

Regulatory scrutiny on telehealth may impact operational flexibility.

Differentiation

Included Health offers integrated primary and behavioral health services.

They provide 24/7 on-demand care with diverse providers.

Their data-driven approach enhances healthcare outcomes and reduces costs.

Upsides

Rising demand for telehealth boosts Included Health's virtual care services.

Employers investing in healthcare benefits expand Included Health's client base.

Value-based care models align with Included Health's focus on outcomes.

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