[Remote] Senior Product Marketing Manager, Optimize & Analyze at Webflow

United States

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$140,000 – $209,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Software, SaaSIndustries

Requirements

5+ years of product marketing experience executing multi-product GTM and sales strategies
Experience with Webflow or similar web development technology
Experience marketing CRO and web analytics tools (added bonus)
Ability to turn complex technical concepts into simple, thoughtful, and compelling stories in a visual manner
Enjoy looking “under the hood” to understand how things work

Responsibilities

Drive GTM execution: Partner cross-functionally with Product, Finance, Sales, and Customer Support to craft GTM strategies, messaging, and enablement for pricing changes, ensuring clarity and alignment across teams and customers
Influence through insights: Conduct market research, customer analysis, and financial modeling to identify opportunities, inform tradeoffs, and guide executive decision-making on monetization strategy
Enable Customer Trust & Adoption: Build clear narratives, communication strategies, and launch playbooks that anticipate customer concerns, reduce friction, and drive adoption of new pricing models

Skills

Product Marketing

Go-to-Market Strategy

Messaging

Cross-functional Collaboration

Analytics

Webflow

Digital Experiences

Webflow

Visual web design and development platform

About Webflow

Webflow provides a platform for designing, building, and launching responsive websites without the need for coding. Users can create websites visually, making it accessible to those without technical skills. The platform caters to a wide range of clients, including freelancers, small businesses, and large enterprises, and is particularly favored by designers and marketers. Webflow operates on a subscription-based model, offering various pricing plans that accommodate different needs, from personal websites to advanced e-commerce solutions. Additionally, it provides hosting services and a marketplace for templates and design assets. Unlike traditional web development tools, Webflow's user-friendly interface and comprehensive features set it apart, aiming to simplify web design for everyone.

San Francisco, CaliforniaHeadquarters

2012Year Founded

$325.8MTotal Funding

SERIES_CCompany Stage

Consumer Software, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Competitive compensation

100% insurance coverage

401k & financial planning

PTO

Annual retreat & offsites

10% time to build skills

Commuter benefits

Vacation bonus

Office setup budget

Health & wellness stipend

Remote work reimbursements

Webflow subscription discount

Risks

Competition from platforms like Bubble and Wix threatens Webflow's market share.

GreenSock acquisition may cause developer community backlash over GSAP's future.

New CEO Linda Tong's strategies might not align with existing user expectations.

Differentiation

Webflow enables web design without coding, appealing to non-technical users.

The platform offers a subscription model with diverse pricing plans for various needs.

Webflow's marketplace provides templates and design assets, enhancing user experience.

Upsides

Growing demand for no-code platforms boosts Webflow's market potential.

AI integration in Webflow enhances user experience and design efficiency.

Partnerships with Upwork and Contra expand Webflow's reach to creative professionals.

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