Senior Product Marketing Manager

New York, New York, United States

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$140,000 – $180,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Software, BiotechnologyIndustries

Requirements

Candidates should possess at least 5 years of experience in product marketing for B2B SaaS, particularly within the cybersecurity or API-based solutions space. They must have a proven track record of managing and executing successful multi-channel marketing campaigns in fast-growth or early-stage companies, alongside a strong understanding of technical audiences including IT decision-makers, developers, and security teams. Startup experience is essential.

Responsibilities

The Senior Product Marketing Manager will execute on go-to-market strategies for new products, features, and integrations, develop positioning and messaging for target audiences, collaborate with sales, customer success, and product teams to create differentiated collateral, manage content such as blogs, case studies, and social media posts, and conduct market research to understand customer needs and the competitive landscape.

Skills

Product Marketing

B2B SaaS

Cybersecurity

API Solutions

Go-to-Market Strategy

Multi-Channel Marketing

Technical Marketing

Market Research

Competitive Analysis

Content Marketing

Messaging

Positioning

Reality Defender

Deepfake detection for enterprises and governments

About Reality Defender

Reality Defender offers deepfake detection solutions to protect enterprises, platforms, and governments from AI-generated threats. Its detection platform scans images, videos, and audio in real time to identify fabricated content, helping to prevent misinformation. The company stands out by providing enterprise-grade services through a subscription model that allows easy integration into existing systems. The goal is to enhance fraud prevention and maintain the authenticity of digital content for clients.

New York City, New YorkHeadquarters

2018Year Founded

$46.7MTotal Funding

SERIES_ACompany Stage

Enterprise Software, Cybersecurity, AI & Machine LearningIndustries

51-200Employees

Risks

Free tools like TrueMedia's may undercut Reality Defender's subscription model.

Rapid increase in deepfakes could overwhelm current detection capabilities.

Commoditization of AI tools challenges Reality Defender to update detection algorithms.

Differentiation

Reality Defender offers real-time detection for images, videos, and audio deepfakes.

The platform is government-approved, ensuring high reliability and accuracy for clients.

Reality Defender uses a multi-model approach, enhancing detection capabilities across various media types.

Upsides

Raised $33M in Series A to expand technology and market reach.

Partnership with Respeecher enhances audio deepfake detection capabilities.

Won 'Most Innovative Startup' at RSA Conference 2024, boosting credibility.

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