Senior Product Marketing Manager
ConnectWise- Full Time
- Senior (5 to 8 years)
Candidates should possess at least 5 years of experience in product marketing for B2B SaaS, particularly within the cybersecurity or API-based solutions space. They must have a proven track record of managing and executing successful multi-channel marketing campaigns in fast-growth or early-stage companies, alongside a strong understanding of technical audiences including IT decision-makers, developers, and security teams. Startup experience is essential.
The Senior Product Marketing Manager will execute on go-to-market strategies for new products, features, and integrations, develop positioning and messaging for target audiences, collaborate with sales, customer success, and product teams to create differentiated collateral, manage content such as blogs, case studies, and social media posts, and conduct market research to understand customer needs and the competitive landscape.
Deepfake detection for enterprises and governments
Reality Defender offers deepfake detection solutions to protect enterprises, platforms, and governments from AI-generated threats. Its detection platform scans images, videos, and audio in real time to identify fabricated content, helping to prevent misinformation. The company stands out by providing enterprise-grade services through a subscription model that allows easy integration into existing systems. The goal is to enhance fraud prevention and maintain the authenticity of digital content for clients.