Senior Product Marketing Manager at Adobe

San Jose, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Software, Digital MediaIndustries

Requirements

6–8+ years in B2B product marketing (enterprise SaaS; creative/marketing tech a plus)
Proven launch execution and sales enablement experience for enterprise products
Strong program management across multiple workstreams and partners
Clear storytelling for executive, creative, and technical audiences
Analytical approach with familiarity in funnel/adoption metrics and win/loss analysis
Working knowledge of Generative AI creative workflows (templates, brand governance, localization, approvals, content reuse)

Responsibilities

Plan & run releases: Drive day-to-day launch execution—readiness plans, timelines, release notes, FAQs, web updates, customer comms, and internal briefings
Build sales enablement: Develop and maintain sales enablement materials (decks, talk tracks, demo scripts, objection handling, battlecards, value slides) and keep them current and easy to find
Drive cross-functional GTM: Orchestrate coordinated programs with Product, Design, Sales, Campaign Marketing, Web, AR/PR, and other PMM teams to hit pipeline, adoption, and usage goals
Adoption programs: Implement webinars, workshops, and other adoption initiatives to activate new customers and expand use cases
Customer evidence: Source, produce, and package case studies, references, and proof points with Adobe customers
Messaging & positioning: Develop clear, differentiated messaging for releases and campaigns; test with customers/sellers and iterate based on signal
Competitive & market updates: Maintain concise competitive snapshots and trend briefs that inform enablement and campaign content
Demo excellence: Keep demo environments, sample assets, and product tours up to date and aligned to priority use cases
Insights & reporting: Track enablement usage, campaign engagement, win/loss themes, and post-launch adoption
Pricing/packaging inputs: Provide field feedback, usage patterns, and customer insights to inform broader monetization decisions

Skills

Key technologies and capabilities for this role

Product MarketingGTMSales EnablementMessagingPositioningLaunch ExecutionCustomer Case StudiesWebinarsWorkshopsGenerative AI

Questions & Answers

Common questions about this position

What experience level is required for this Senior Product Marketing Manager role?

The role requires 6–8+ years in B2B product marketing, with a focus on enterprise SaaS and preferably creative/marketing tech, plus proven launch execution and sales enablement experience.

What are the key responsibilities for this position?

You'll plan and run releases, build sales enablement materials, drive cross-functional GTM programs, implement adoption initiatives, develop messaging, and track insights and reporting.

What is the salary or compensation for this role?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What makes a strong candidate for this Senior Product Marketing Manager role at Adobe?

Strong candidates have 6–8+ years in B2B product marketing with enterprise SaaS experience, proven launch and sales enablement skills, strong program management, clear storytelling for diverse audiences, and an analytical approach to metrics.

Adobe

Software solutions for content creation and marketing

About Adobe

Adobe provides a range of software solutions focused on digital experiences, catering to creative professionals, businesses, and educational institutions. Its main offerings include Adobe Creative Cloud, which contains tools for photography, graphic design, video editing, illustration, UI/UX design, 3D and augmented reality, and social media content creation. Adobe also offers marketing solutions through Adobe Experience Cloud and document management services via Adobe Document Cloud. The company operates on a subscription-based model, allowing users to access its software through monthly or annual plans, with special pricing available for students, teachers, and businesses. Adobe differentiates itself from competitors by providing a comprehensive suite of tools that cover various aspects of content creation and marketing, all integrated into one platform. The goal of Adobe is to empower users to create, manage, and optimize their digital content effectively.

San Jose, CaliforniaHeadquarters

1994Year Founded

$668.9MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, DesignIndustries

10,001+Employees

Benefits

Company Equity

401(k) Company Match

Risks

Emerging AI-driven design tools offer similar functionalities at lower costs.

Open-source alternatives may attract users away from Adobe's subscription model.

Data privacy concerns could affect trust in Adobe's cloud services.

Differentiation

Adobe offers a comprehensive suite for content creation, marketing, and document management.

Adobe's subscription model includes special pricing for students, teachers, and businesses.

Adobe integrates advanced analytics with Experience Cloud for data-driven marketing.

Upsides

Generative AI tools enhance Adobe's content creation and editing efficiency.

Remote work boosts demand for Adobe's cloud-based document management solutions.

AR's popularity in marketing benefits Adobe's 3D and AR tools.

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