Senior Product Marketing Manager at Wooga

Berlin, Berlin, Germany

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Mobile GamesIndustries

Requirements

Relevant working experience in Product Marketing or E-commerce Marketing, ideally on a live mobile product or app
Strong understanding of mobile game marketing and D2C strategies, including player lifecycle management, retention, monetization, and conversion optimization
Experience with webstores, CRM, or e-commerce platforms is a strong plus
Analytical mindset with the ability to translate player and business data into actionable marketing decisions
Strong project management skills — you can manage multiple initiatives simultaneously

Responsibilities

Plan, coordinate, and guide marketing campaigns across various channels, ensuring alignment with LiveOps/Monetization, feature releases, and D2C activations
Develop and optimize e-commerce lifecycle strategies, including sales, promotions, and CRM-driven initiatives, for our direct-to-consumer (D2C) channels
Brief and manage content production, ensuring quality and consistency across in-game and marketing channels
Own the marketing budget for your area of responsibility and assess campaign performance against business goals and KPIs
Create documentation, reports, and post-mortems to share results and learnings
Apply player insights and behavioral data to inform campaign strategy and improve the D2C experience
Contribute to the development of product marketing, player-facing communication, and D2C growth strategies
Identify opportunities to enhance collaboration, processes, and roadmap planning among the Product, LiveOps, and Publishing teams
Work effectively in a cross-functional environment (including product managers, CRM managers, LiveOps & Monetization, community, social media, creative production and external partners) to ensure a cohesive user experience and maximize player satisfaction
Stay up-to-date with industry trends, e-commerce best practices, and new technologies, bringing forward ideas to elevate our marketing approach
Champion a player-first mindset across teams to improve the marketability and commercial success of game features, LiveOps events, and D2C initiatives

Skills

Key technologies and capabilities for this role

Product MarketingMarketing CampaignsLiveOpsD2C StrategyE-commerceCross-functional CollaborationPlayer EngagementMonetizationLifecycle MarketingBusiness ProposalsMulti-channel Marketing

Questions & Answers

Common questions about this position

What is the location or work arrangement for this role?

The role is based in the heart of Berlin with over 300 employees from around the world.

What is the salary or compensation for this position?

This information is not specified in the job description.

What key skills or experiences are required for the Senior Product Marketing Manager role?

Key skills include planning and executing multi-channel marketing campaigns, developing e-commerce lifecycle strategies for D2C channels, managing content production and budgets, analyzing player insights and data, and working effectively in cross-functional teams.

What is the company culture like at Wooga?

Wooga offers a diverse, creative, and friendly environment with a razor-sharp focus on story-driven casual games, excellent craftsmanship, collaborative working, and strong values. They are proud to be in the TOP 1% of employers in Germany for multiple years.

What makes a strong candidate for this Senior Product Marketing Manager position?

A strong candidate will have experience leading multi-channel campaigns aligned with LiveOps and D2C strategies, optimizing player experiences using data insights, managing cross-functional collaboration, and driving KPIs for engagement and monetization, particularly for Wooga's title June’s Journey.

Wooga

Develops narrative-driven mobile games

About Wooga

Wooga develops mobile games that focus on narrative and storytelling, aiming to engage casual gamers with compelling stories. Their games, such as "June's Journey," "Switchcraft," "Tropicats," and "Jelly Splash," combine puzzle-solving with immersive storylines, providing unique gameplay experiences. Wooga operates on a free-to-play model, allowing players to download and play games for free while generating revenue through in-app purchases and advertisements. The company differentiates itself by investing heavily in art, game design, and user acquisition strategies to create high-quality games that keep players engaged. Wooga's goal is to captivate players with thoughtful narratives and ensure they return for more.

Berlin, GermanyHeadquarters

2009Year Founded

$31.3MTotal Funding

ACQUISITIONCompany Stage

GamingIndustries

201-500Employees

Risks

Heavy reliance on 'June's Journey' could be risky if player interest declines.

Increased competition from Netflix Games may affect Wooga's player base.

Rapid mobile gaming innovation could outpace Wooga's current strategies.

Differentiation

Wooga excels in story-driven casual games, a niche in mobile gaming.

The company targets a mature female demographic, often overlooked by competitors.

Wooga's partnership with Netflix enhances its narrative-driven game distribution.

Upsides

'June's Journey' surpassed $1 billion in revenue, showcasing Wooga's market success.

Collaboration with Netflix expands Wooga's reach to a broader audience.

Growing interest in narrative-driven games aligns with Wooga's core strengths.

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