Senior Product Marketing Manager, Apps at ID.me

Mountain View, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Identity Verification, Government, HealthcareIndustries

Requirements

Experience in product marketing, particularly for apps or digital products
Ability to translate complex product functionality into clear, compelling stories
Strong cross-functional collaboration skills with Product, Design, Engineering, Growth, Integrated Marketing, Operations, and Legal teams
Expertise in defining go-to-market strategies, positioning, and messaging for diverse audiences (members to enterprise customers)
Proficiency in leveraging member research, customer feedback, and competitive analysis for actionable insights

Responsibilities

Define the product marketing strategy for ID.me’s apps — beginning with the consumer app and browser extension
Develop clear, differentiated positioning and messaging that communicates product value across audiences — from individual members to enterprise customers
Translate insights from member research, customer feedback, and competitive analysis into actionable recommendations for Product and Growth teams
Own end-to-end go-to-market planning for new app features, versions, and product experiences
Partner with Integrated Marketing, Growth, and Sales Enablement to launch across channels — from app stores and email to social

Skills

Key technologies and capabilities for this role

Product MarketingMarketing StrategyBrand BuildingDigital IdentityCustomer EngagementMarket AnalysisContent MarketingGo-to-MarketB2B MarketingB2C Marketing

Questions & Answers

Common questions about this position

What is the salary for the Senior Product Marketing Manager role?

This information is not specified in the job description.

Is this Senior Product Marketing Manager position remote?

This information is not specified in the job description.

What are the main responsibilities of this role?

The role involves leading the go-to-market strategy, positioning, and ongoing engagement for the ID.me app and browser extension, translating complex product functionality into compelling stories to deepen engagement, increase adoption, and demonstrate impact.

What is the company culture like at ID.me?

ID.me focuses on building the identity layer of the internet and a category-defining brand, with marketing at the center to connect with members and customers, build belief in the mission, trust in products, and drive growth through resonant campaigns.

What makes a strong candidate for this Senior Product Marketing Manager position?

A strong candidate can define and drive how apps deliver value, connect products to users and businesses, and translate complex functionality into clear, compelling stories that boost engagement and adoption.

ID.me

Digital identity verification for secure access

About ID.me

ID.me provides a platform for digital identity verification, allowing individuals to prove and share their identity online. Users create a verified digital identity that can be used to access various services and discounts from partner companies. This process helps businesses ensure that only eligible individuals receive specific offers, which reduces fraud and enhances security. ID.me primarily serves military personnel, first responders, students, teachers, nurses, medical professionals, and government employees, making it particularly valuable in sectors like e-commerce, healthcare, government services, and education. Unlike its competitors, ID.me focuses on building trust between businesses and customers by offering a streamlined verification process that complies with regulatory requirements. The company's goal is to simplify identity verification while providing secure access to services and discounts.

McLean, VirginiaHeadquarters

2010Year Founded

$279.5MTotal Funding

SERIES_DCompany Stage

Government & Public Sector, Cybersecurity, HealthcareIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

401(k) Company Match

401(k) Retirement Plan

Parental Leave

Employee Assistance Program

Pet Insurance

Travel Assistance Program

Wellbeing and Childcare Discounts

Referral Bonus

Learning and Development Benefit

Risks

Increased competition from new digital identity startups threatens ID.me's market share.

Privacy concerns and regulatory scrutiny could impact ID.me's data handling practices.

Technical challenges in scaling video chat services may lead to customer dissatisfaction.

Differentiation

ID.me is the only provider offering video chat for identity verification.

The company serves diverse sectors, including government, retail, and healthcare.

ID.me's platform is NIST 800-63-3 IAL2/AAL2 conformant, ensuring high security standards.

Upsides

ID.me's valuation increased to $1.8 billion, showing strong investor confidence.

Partnerships with government agencies enhance ID.me's credibility and market reach.

The growing demand for digital identity verification boosts ID.me's market potential.

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