[Remote] Senior Product Marketing Manager at Empower

San Antonio, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Wealth ManagementIndustries

Requirements

8+ years in B2C marketing, ideally in financial services, wealth management, or fintech
Degree or equivalent experience in marketing, communications, or business
Strong grasp of digital marketing—including email, SMS, push, in-product messaging, and personalization
Proven ability to turn research and data into clear strategy and measurable results
Cross-functional collaborator who delivers unified customer experiences
Excellent writing, editing, and presentation skills
Proficiency with marketing analytics platforms and Microsoft 365; quick to learn new tools
Comfortable operating in regulated environments and shepherding reviews
Proactive, adaptable, and collaborative; thrives in a fast-paced setting
Willingness to travel occasionally
Applicants must be authorized to work for any employer in the U.S. (no sponsorship)

Responsibilities

Define and deliver Empower’s go-to-market strategy and positioning for Empower Personal Wealth
Develop compelling creative, content, and campaigns that turn prospects into clients
Write and edit high-quality marketing content and collateral that drive engagement and conversion
Lead consumer insights work—craft briefs, synthesize qual/quant findings, and translate them into clear messaging and campaign strategy
Leverage AI tools and analytics to optimize content, targeting, and performance measurement
Collaborate with PR, content, and brand to create integrated storytelling across owned, earned, and paid channels
Partner with Advisory, Product, Engineering, and Performance Marketing to ensure cohesive go-to-market execution
Enable sales and advisors with communications that reflect client needs and conversion drivers
Manage creative agency relationships from insight-driven briefs through on-brand delivery
Monitor regulatory and market changes and update content and disclosures accordingly; guide materials through legal, compliance, and product reviews

Skills

Product Marketing

Go-to-Market Strategy

Content Creation

Campaign Management

Consumer Insights

Market Research

AI Tools

Analytics

Messaging

Positioning

Sales Enablement

Empower

Personal finance management and credit building

About Empower

Empower.me provides personal finance management and credit building services through a subscription model. Users can sign up for a 14-day free trial, after which they pay $8 per month for access to various financial tools. These tools include customizable payment plans, budgeting features, and credit score monitoring. A key aspect of Empower.me is its focus on helping users build credit by reporting their payments to credit bureaus, which can enhance their credit history if payments are made on time. Additionally, Empower.me offers a Thrive line of credit, which involves a soft inquiry on the user's credit report, ensuring that their credit score remains unaffected during the application process. Unlike many competitors, Empower.me specifically targets individuals with no minimum credit score, aiming to improve their financial health and savings.

San Francisco, CaliforniaHeadquarters

2016Year Founded

$96.8MTotal Funding

LATE_VCCompany Stage

Fintech, Financial ServicesIndustries

51-200Employees

Benefits

Generous equity package

Full healthcare benefits

Unlimited PTO

Technology expense reimbursement

Work from anywhere

Risks

Increased competition from fintech companies like Chime and Varo could impact market share.

Integration challenges from acquisitions may disrupt operations and delay strategic goals.

Regulatory scrutiny on credit services could increase compliance requirements and costs.

Differentiation

Empower offers a unique subscription-based model for financial management tools.

The company focuses on credit building by reporting payments to credit bureaus.

Empower's Thrive line of credit involves a soft inquiry, not affecting credit scores.

Upsides

Acquisition of Petal and Cashalo expands Empower's product offerings and customer base.

Increased demand for financial literacy tools among millennials and Gen Z benefits Empower.

Growing interest in alternative credit scoring aligns with Empower's mission for underserved consumers.

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