[Remote] Senior Product Marketing Manager at Newsela

Remote

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, Educational Publishing, SaaSIndustries

Requirements

Candidates should possess 5+ years of product marketing experience, ideally within EdTech, educational publishing, or SaaS. A deep understanding of the K-12 education landscape and adoption market is essential, with experience in ELA curriculum and instructional challenges being a plus. Proven success in executing go-to-market strategies and product launches, strong analytical skills for interpreting data, and a Bachelor's degree are required; an advanced degree is preferred. Exceptional written and verbal communication skills are also necessary.

Responsibilities

The Senior Product Marketing Manager will lead the go-to-market strategy, positioning, and messaging for Newsela's Core ELA product portfolio. This involves collaborating with Product, Sales, Content, and Marketing teams to craft compelling narratives, inform product development with market insights, and develop resonant product messaging. Responsibilities include designing and executing GTM plans, creating sales enablement materials and training, gathering customer and market insights, influencing product roadmap prioritization, supporting product launches, and collaborating on content strategy for awareness and lead generation.

Skills

Product Marketing

Go-to-Market Strategy

Messaging

Positioning

Sales Enablement

Collateral Development

Market Research

Customer Insight

Product Development

Roadmap Prioritization

Content Strategy

Email Marketing

Webinars

Events

EdTech

SaaS

K-12 Education

ELA Curriculum

Newsela

Provides tailored educational content for K-12

About Newsela

Newsela offers tailored educational content for K-12 students, providing engaging instructional materials in subjects like English Language Arts, Science, and Social Studies. Schools and districts subscribe to access a library of articles that are updated daily and available at five different reading levels, ensuring accessibility for all students. The platform integrates with Learning Management Systems and includes features like activities and reporting tools to support teachers. Newsela's goal is to enhance student engagement and improve teaching methods through flexible, standards-aligned resources.

New York City, New YorkHeadquarters

2013Year Founded

$167.5MTotal Funding

SERIES_DCompany Stage

EducationIndustries

201-500Employees

Benefits

Medical, dental, & vision insurance

Pet insurance

Work from home

Parental leave

Flexible PTO

Inclusive experiences

Professional development

Risks

Partnerships with controversial content providers may lead to backlash and affect market reach.

Recent layoffs could indicate financial instability or restructuring challenges.

New CEO Pep Carrera may lead to strategic shifts disrupting client relationships.

Differentiation

Newsela offers content at five reading levels, catering to diverse student needs.

The platform integrates with Learning Management Systems for seamless educational content delivery.

Newsela's partnerships enhance its content library, supporting social-emotional learning initiatives.

Upsides

Increased demand for personalized learning tools boosts Newsela's growth potential.

The acquisition of Formative enhances Newsela's real-time assessment capabilities.

Hybrid learning models increase demand for Newsela's flexible digital content.

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