Senior Product Marketing Manager at Lightspeed Commerce

Auckland, Auckland, New Zealand

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Commerce, SaaSIndustries

Requirements

Proven experience in a product marketing or equivalent role, ideally in Retail, Fintech, or B2B SaaS environment (5+ years)
Knowledge of strategic planning, business analysis, marketing principles, research, and analysis with strong project management skills
Understanding of how to identify marketing opportunities for an existing customer base
Experience conducting and leveraging qualitative and quantitative research (e.g., surveys, interviews, support feedback) to inform strategy
Proven tactical ability to independently lead projects from start to finish with minimal oversight, empowered by a supportive team environment
A solid understanding of retail operations and how retail merchants run their businesses

Responsibilities

Deeply understand the market, customers, and competitors; conduct ongoing market research and glean nuanced insights on customer needs and the competitive landscape to inform product roadmaps and hone messaging
Be the voice of the product; own the product messaging and value proposition, and develop positioning frameworks and internal enablement tools to effectively arm customer-facing teams with the knowledge they need to sell and support Lightspeed Retail
Lead go-to-market strategy; lead the planning and execution for new product launches, from concept to launch, and own the results
Collaborate cross-functionally; work closely with Product, Sales, and Marketing teams to ensure alignment and successful execution of all GTM initiatives
Develop a customer marketing roadmap; drive initiatives that support net retention and upsell KPIs, and partner with internal teams to create compelling content that resonates with our customer base

Skills

Key technologies and capabilities for this role

Product MarketingMarket ResearchCompetitive AnalysisGTM StrategyProduct PositioningMessagingValue PropositionCustomer InsightsProduct LaunchesCross-Functional CollaborationEnablement ToolsCustomer Feedback

Questions & Answers

Common questions about this position

What experience is required for the Senior Product Marketing Manager role?

Candidates need 5+ years of proven experience in product marketing or equivalent, ideally in Retail, Fintech, or B2B SaaS, along with knowledge of strategic planning, business analysis, marketing principles, research, strong project management skills, and understanding of retail operations.

Is this Senior Product Marketing Manager position remote or office-based?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What kind of team environment can I expect in this role?

You will join the Marketing team in APAC, reporting to the Director of Marketing, ROW, build relationships globally with a focus on P&T colleagues in Auckland, and collaborate cross-functionally with Product, Sales, Marketing, and other teams in a supportive team environment.

What makes a strong candidate for this Senior Product Marketing Manager position?

Strong candidates have experience independently leading projects from start to finish, conducting qualitative and quantitative research to inform strategy, identifying marketing opportunities for existing customers, and a solid understanding of retail operations; the company values people beyond their CV.

Lightspeed Commerce

Provides software solutions for retailers and restaurateurs

About Lightspeed Commerce

Lightspeed Commerce provides software solutions designed specifically for small and medium-sized businesses in the retail and restaurant sectors. Their main products include point-of-sale systems, inventory management tools, and analytics features that help businesses operate more efficiently and engage with customers effectively. These tools work together to streamline operations, allowing businesses to manage sales, track inventory, and analyze performance data all in one place. Unlike many competitors, Lightspeed focuses on a subscription model for its services, which includes ongoing support and updates, as well as transaction fees for payment processing. The company's goal is to enhance global commerce by empowering SMBs with the technology they need to thrive in a competitive marketplace.

Amsterdam, NetherlandsHeadquarters

2005Year Founded

$2.1MTotal Funding

SERIES_ACompany Stage

Enterprise Software, FintechIndustries

1,001-5,000Employees

Benefits

Health Insurance

Unlimited Paid Time Off

Flexible Work Hours

Paid Leave

Extended Healthcare Benefits

Mental Health Support

Lightspeed Equity Scheme

Health & Wellness Credit

Volunteer Day

Risks

Increased competition from SpotOn in the restaurant POS market.

Adyen's Tap to Pay on iPhone poses a threat to Lightspeed's payment solutions.

Candis's financial management solutions could attract Lightspeed's target market.

Differentiation

Lightspeed offers a unified platform for both retail and hospitality businesses.

The company integrates online and offline sales channels for seamless operations.

Lightspeed's subscription model provides consistent revenue through software and transaction fees.

Upsides

Growing demand for unified commerce platforms aligns with Lightspeed's offerings.

Rise of contactless payments presents expansion opportunities for Lightspeed's payment solutions.

Subscription-based models are trending, benefiting Lightspeed's recurring revenue strategy.

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