Senior Product Marketing Manager at Two Circles

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Sports Marketing, Entertainment MarketingIndustries

Requirements

Experience in SaaS and AI-powered products
Experience working with data-heavy products
Background in sport is a plus
Passion for helping organizations grow

Responsibilities

Help commercial teams sell the story of platforms and value of integration with services
Equip go-to-market and client teams with narratives, decks, demos, and proof points connecting product capabilities to client outcomes
Partner with Commercial and Strategy leads to shape pricing, packaging, and positioning by segment or region
Develop case studies and success stories demonstrating measurable ROI from product and services use
Design and establish regular product marketing rhythm: processes, cadence, governance, structure
Drive internal enablement, ensuring client teams understand evolving product suite, positioning, and GTM messages
Lead internal sessions or toolkits bringing clarity and excitement around product vision
Develop content and narratives for annual North America & EMEA client summits
Translate product strategy and roadmaps into clear, compelling go-to-market plans
Lead end-to-end product launches building awareness, driving adoption, and creating impact
Define audience/client segments, messaging, and positioning connecting products & solutions to client needs
Create and oversee engaging marketing content: launch campaigns, product storytelling, new feature releases, thought leadership
Develop and hone tone of voice, partnering with teams across Vancouver, Los Angeles, and London to ensure globally consistent but locally resonant messaging
Work with product and account leads to support new business and existing client growth
Continuously establish position as market leaders
Articulate how products solve real-world customer problems and demonstrate their impact
Maintain constant pulse on competitors: how they talk, products they launch
Partner with product teams to understand product market fit and emerging threats

Skills

Product Marketing

SaaS

Data Products

Content Creation

Storytelling

Commercial Enablement

Product Launches

Marketing Ops

Two Circles

Sports marketing agency leveraging data analytics

About Two Circles

Two Circles operates as a sports marketing agency that focuses on using data to assist sports organizations in increasing their revenue and understanding their fan base. The company has eight offices around the world, including locations in major cities like London, New York, and Paris, and works with prominent sports entities such as the NFL and UEFA. The agency employs data analytics to develop strategies, offer technology solutions, and create tailored content that resonates with fans. By packaging and selling sponsorships, Two Circles enables its clients to enhance their commercial performance and engage more effectively with their audience. What sets Two Circles apart from its competitors is its strong emphasis on data-driven decision-making, which helps clients optimize their revenue streams and improve fan relationships. The company's goal is to empower sports organizations to make informed choices that lead to growth and profitability.

London, United KingdomHeadquarters

2011Year Founded

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, ConsultingIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Performance Bonus

Health Insurance

Professional Development Budget

Risks

Integration challenges from acquiring Spring Media Group may disrupt existing operations.

Expansion into media rights may increase competition with established media companies.

Cultural clashes from Kore acquisition could affect performance of the combined entity.

Differentiation

Two Circles leverages data analytics to enhance fan engagement and revenue growth.

The company operates from eight international offices, serving major sports organizations.

Two Circles offers proprietary technology solutions for tailored content and sponsorship sales.

Upsides

Acquisition of Spring Media Group expands Two Circles' media rights and streaming capabilities.

Partnership with Professional Triathletes Organisation boosts Two Circles' presence in triathlon sports.

Investment from Otro Capital and Bolt Ventures supports Two Circles' strategic growth initiatives.

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