Senior Product Marketing Manager at First American

Santa Ana, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Banking, Financial Services, Title and EscrowIndustries

Requirements

Bachelor’s degree in Marketing, Business, Finance, or related field
5+ years of experience in product marketing or related role, preferably in financial services, fintech, or B2B SaaS
Familiarity with the title and escrow industry or settlement software is a strong plus
Strong skills in messaging, storytelling, and simplifying complex solutions for clients
Experience supporting sales enablement and/or client onboarding in a B2B context
Excellent collaboration and communication skills

Responsibilities

Develop and refine product positioning, messaging, and value propositions specific to title agents and escrow professionals
Lead go-to-market planning for new product features and integrations, ensuring clear differentiation in the marketplace
Create and manage sales enablement content, client communications, and marketing collateral
Conduct market and competitive research to identify industry trends and opportunities
Partner with the parent company to leverage relationships with title agents for growth initiatives
Assist sales and relationship teams in onboarding new clients by providing product training and resources
Develop guides, FAQs, and client-facing content to simplify adoption of integrations
Monitor client feedback trends and work with product teams to improve user experience
Support account teams in reinforcing client satisfaction, while keeping marketing as the central focus of the role
Act as the connection point between product, sales, and marketing
Track and report on KPIs related to adoption, client engagement, and product launch success
Provide insights that influence product roadmap and marketing strategy

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyProduct PositioningMessagingValue PropositionsClient EnablementCross-Functional CollaborationIntegration Management

Questions & Answers

Common questions about this position

What is the work arrangement or location policy for this role?

This information is not specified in the job description.

What are the key responsibilities for the Senior Product Marketing Manager?

The role focuses on developing product positioning and messaging for title agents, leading go-to-market strategies for new features, creating sales enablement content, conducting market research, and supporting client enablement through training and resources.

What is the company culture like at First American?

First American has a people-first culture that fosters an inclusive environment where employees feel welcome, supported, and empowered to innovate, earning accolades like the Fortune 100 Best Companies to Work For for ten years and awards for diversity.

What salary or compensation is offered for this position?

This information is not specified in the job description.

What makes a strong candidate for this Senior Product Marketing Manager role?

A strong candidate will have expertise in product marketing for commercial banking or title industry products, experience with go-to-market strategies, client enablement, market research, and the ability to collaborate across product, sales, engineering, and marketing teams.

First American

Provides title insurance and real estate services

About First American

First American provides title insurance, specialty insurance, and various real estate-related services. Their title insurance protects homebuyers and property owners from potential ownership disputes and financial losses related to real estate transactions. The company offers a platform called myFirstAm®, which allows users to access property information, manage orders, and streamline the closing process from any device. Unlike many competitors, First American has a vast database of property data, with over 5.5 billion document images, making it a leading provider of real estate data solutions. The company's goal is to facilitate smooth real estate transactions while ensuring that clients' investments are protected.

Santa Ana, CaliforniaHeadquarters

1889Year Founded

$800.2MTotal Funding

VENTURE_UNKNOWNCompany Stage

Financial Services, Real EstateIndustries

10,001+Employees

Benefits

401k matching

Health, vision, dental insurance

Professional development

Risks

Data breach allegations could harm First American's reputation and lead to legal issues.

Integration of Mother Lode may face challenges and financial risks.

Dependence on digital transformation poses risks if technology advances rapidly.

Differentiation

First American offers comprehensive title insurance and settlement services nationwide.

The company provides a vast database of over 5.5 billion document images.

First American's digital platform, myFirstAm®, enhances real estate transaction efficiency.

Upsides

Acquisition of Mother Lode expands First American's market share in California.

Docutech purchase boosts First American's digital mortgage revenue by 38%.

Growing fintech trends align with First American's digital transformation strategy.

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