Senior Product Marketing Manager at HappyCo

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Property Management, SaaS, TechnologyIndustries

Requirements

5–8+ years of B2B product marketing experience, ideally in SaaS
Proven success owning GTM for multi-product launches or complex SaaS solutions
Exceptional written and verbal communication skills — a storyteller who connects customer problems to product value
Strong analytical mindset with experience using data to inform strategy
Collaborative leader comfortable influencing cross-functional teams without direct authority
Experience in real estate tech, proptech, or vertical SaaS a plus
Thrives in ambiguity and proactively builds clarity
Focuses on long-term impact over quick wins
Enables others through systems, not mandates
Leverages technology and AI to empower people and simplify complexity
Embraces the challenges and rewards of growing in a scaleup environment

Responsibilities

Develop and maintain product positioning, messaging, and value propositions that differentiate HappyCo in the market
Translate complex product functionality into clear, customer-centric narratives tied to business outcomes
Build and maintain a cohesive messaging architecture across all product lines and ICPs
Own GTM strategy and execution for new product launches and major releases
Partner cross-functionally with Product, Sales, and Marketing to define launch goals, target segments, and success metrics
Lead creation of launch materials — web copy, one-pagers, internal FAQs, and more
Establish data-driven feedback loops between adoption insights, customer feedback, and roadmap priorities
Define and refine ICPs and personas through data, interviews, and market research
Conduct competitive analysis to inform positioning and pricing strategy
Partner with demand gen and content teams to align campaigns with ICP pain points and triggers
Create and manage sales enablement assets (decks, battlecards, pricing guides)
Train and empower sales teams to speak confidently about HappyCo’s differentiation
Support ongoing enablement tied to product updates and campaign priorities
Collaborate with Product and Finance on pricing and packaging for new releases
Lead product naming initiatives that reinforce brand strategy and market clarity
Act as the connective tissue between Product, Marketing, Sales, and Customer Success
Drive alignment through clear documentation, strong communication, and leadership engagement

Skills

Product Marketing

Strategic Positioning

Messaging

Value Propositions

Go-to-Market

GTM Strategy

Product Launches

ICP Definition

Market Research

Customer Personas

Cross-Functional Collaboration

Data-Driven Insights

HappyCo

Property management platform for lifecycle management

About HappyCo

HappyCo provides a platform for managing properties throughout their entire lifecycle. This platform helps property owners, executive teams, and residents by offering tools for property valuation, leasing, renewals, and maintenance tasks. It also includes features for remote maintenance assistance, which enhances satisfaction for both residents and technicians. A key aspect of HappyCo's platform is its ability to integrate with leading property management software, allowing users to utilize their existing data effectively. This integration helps reduce operational inefficiencies and improve portfolio performance, setting HappyCo apart from competitors. The goal of HappyCo is to streamline property management processes and enhance the overall experience for property owners and residents.

Carlsbad, CaliforniaHeadquarters

2011Year Founded

$70.2MTotal Funding

SERIES_BCompany Stage

Enterprise Software, Real EstateIndustries

201-500Employees

Benefits

Flexible Work Hours

Unlimited Paid Time Off

Parental Leave

Stock Options

Wellness Program

Home Office Stipend

Risks

Emerging PropTech startups with similar solutions may dilute HappyCo's market share.

Integration of Yuhu may lead to operational inefficiencies within HappyCo's systems.

Reliance on AI for maintenance could raise data privacy concerns among residents.

Differentiation

HappyCo integrates with leading property management software, enhancing data utilization.

The platform offers AI-powered centralized maintenance, optimizing operations for multifamily properties.

HappyCo's resident-facing tools improve communication and satisfaction, setting it apart from competitors.

Upsides

Growing demand for remote property management boosts HappyCo's remote maintenance feature.

Smart home technology integration offers expansion opportunities for HappyCo's platform.

Data analytics in property management aligns with HappyCo's data integration capabilities.

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