Senior Product Marketing Manager at Wingspan

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, HR Tech, Payroll, SaaSIndustries

Requirements

Customer Empathy: Passionate about talking to customers and translating their needs into compelling messaging
B2B Fintech or HR Tech Expertise: Understanding of the complexities of payroll, payments, tax compliance, and employee classification
Startup DNA: Scrappy, biased for action, and experience working in fast-paced, high-growth startup environments
Metrics-Driven & Revenue Minded: Obsessed with the "why" behind the data and experience owning and driving commercial outcomes (revenue, monetization, adoption)

Responsibilities

Develop Customer Insights: Own qualitative, quantitative, and competitive research; rapidly translate findings into ICP definitions and actionable programs
Conduct a win/loss analysis from prior data
Collaborate and experiment on ABM and outbound campaign messaging
Refine ICP definitions and messaging based on learnings from efforts and customer interviews
Refresh Messaging and Positioning: Launch industry messaging campaigns including new web pages, sales collateral, new content (webinars, blogs, etc.), and customer case studies; review and update competitor analysis
Content and Thought Leadership: Partner with Demand Gen Marketing leader and co-founders to develop thought-leadership pieces; author at least 2 content pieces per month (blogs, web pages, webinars, one-pagers, customer case studies)
Enablement: Help Sales and Post-Sales advance conversations with sales collateral including decks, one-pagers, and case studies
Product Launch Management: Lead quarterly product releases including sales and post-sales enablement, customer-facing materials, and messaging/positioning; follow guidelines to develop and drive GTM plans for Tier 1 launches
Growth Programs: Partner with Product, Post-Sales, and Support to design and execute lifecycle programs across email, text, and web to engage current customers and end-user contractors

Skills

Key technologies and capabilities for this role

Product MarketingCustomer InsightsICP DefinitionGTM MessagingProduct LaunchesMarket ResearchCompetitive AnalysisWin/Loss AnalysisContent CreationSales Enablement

Questions & Answers

Common questions about this position

What are the main responsibilities of the Senior Product Marketing Manager?

The role involves developing customer insights through research and win/loss analysis, refreshing messaging and positioning with campaigns and collateral, creating thought leadership content like blogs and webinars, providing sales enablement materials, and leading quarterly product releases.

Is this a remote position or does it require being in the office?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What kind of company culture can I expect at Wingspan?

Wingspan is a Series B startup based in NYC with backing from top VCs like Andreessen Horowitz and founders of companies like Warby Parker, focused on rapid experimentation, collaboration across Sales, Product, and Post-Sales teams, and redefining the future of work for independent contractors.

What makes a strong candidate for this Senior Product Marketing Manager role?

Ideal candidates are ambitious individuals who thrive on rapid experimentation, translate market insights into ICP definitions and GTM messaging, create content assets independently, understand product mechanics deeply, and collaborate effectively while knowing when to escalate.

Wingspan

Platform for freelancers' business management

About Wingspan

Wingspan provides a platform that simplifies business operations for freelancers and self-employed individuals. The platform includes tools for invoicing, expense management, and tax handling, along with customizable templates for contracts and proposals. A key feature is the Pro plan, which offers access to a Care Advocate to assist with healthcare options and custom insurance packages, giving freelancers benefits typically available to larger company employees. Wingspan operates on a subscription model, starting at $20 per month, and partners with agencies to manage payments and compliance for 1099 contractors. The goal is to streamline administrative tasks for freelancers, allowing them to focus on their work.

New York City, New YorkHeadquarters

2019Year Founded

$17MTotal Funding

SERIES_ACompany Stage

Fintech, Healthcare, LegalIndustries

51-200Employees

Benefits

Flexible Time Off

Stock Options

Home Office Stipend

401(k) Company Match

Wellness Program

Risks

Increased competition from fintech platforms like Lili and Found challenges Wingspan's market share.

Potential regulatory scrutiny on gig economy could impact Wingspan's business model.

Cybersecurity threats targeting fintech platforms could compromise user data and trust.

Differentiation

Wingspan offers a unique Pro plan with a Care Advocate for healthcare navigation.

The platform provides customizable templates for contracts and proposals, enhancing professionalism.

Wingspan partners with agencies to handle payments and compliance for 1099 contractors.

Upsides

Increased demand for freelancer management platforms post-pandemic boosts Wingspan's market potential.

Growing interest in subscription models aligns with Wingspan's revenue strategy.

Partnerships with insurance providers enhance Wingspan's offerings in the benefits space.

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