Senior Product Marketing Manager at Luma AI

Palo Alto, California, United States

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$185,000 – $250,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AI, SaaS, TechnologyIndustries

Requirements

5–8 years in product marketing, product management, or a related role, ideally in B2B SaaS or creative/AI tech
Proven success leading end-to-end product launches and go-to-market campaigns
Strong storytelling skills — able to turn complex technical details into customer-centric narratives
Analytical and data-driven mindset, tying insights to strategy and measurable outcomes
Skilled at cross-functional collaboration and influencing without authority
Comfortable thriving in a fast-moving, creative, and high-ownership environment

Responsibilities

Craft narratives, value propositions, and messaging frameworks that resonate with creators, technical users, and executives
Own go-to-market strategy for new features and models, running campaigns and launches end-to-end in partnership with product and growth
Build sales tools, pitch decks, one-pagers, and case studies that help teams tell the Luma story with clarity and impact
Conduct customer interviews, competitive analysis, and market research, then funnel insights back to influence roadmap and positioning
Write blogs, produce tutorials, and ship marketing content that simplifies complex AI into stories that inspire and inform
Track launch and campaign performance, analyze adoption metrics, and optimize messaging and tactics based on data

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyMessaging FrameworksSales EnablementCompetitive AnalysisMarket ResearchCustomer InterviewsContent CreationCampaign ManagementPerformance AnalyticsValue PropositionsLaunch Strategy

Questions & Answers

Common questions about this position

What is the salary range for the Senior Product Marketing Manager role?

The salary range is $185K - $250K.

Is this position remote or hybrid?

The position is hybrid.

What are the key skills required for this role?

The role requires 5–8 years in product marketing, product management, or related roles, proven success leading end-to-end product launches and go-to-market campaigns, strong storytelling skills to turn technical details into customer-centric narratives, analytical and data-driven mindset, and cross-functional collaboration skills.

What is the company culture like at Luma AI?

Luma AI offers a fast-moving, creative, and high-ownership environment where employees thrive in zero-to-one scenarios, building functions and processes from scratch.

What makes a candidate stand out for this position?

Exceptional candidates have experience in AI/ML or generative AI products, background in design-forward SaaS or creative tools, high-growth or scale-up experience, technical literacy in machine learning, and an MBA or technical degree.

Luma AI

Develops multimodal AI technologies for creativity

About Luma AI

Luma AI develops multimodal artificial intelligence technologies that enhance human creativity and capabilities. Their main product, the Dream Machine, allows users to interact with various types of data, enabling creative professionals, businesses, and developers to explore innovative applications of AI. Unlike many competitors, Luma AI focuses on integrating multiple modes of interaction, which broadens the possibilities for users. The company operates on a subscription model, providing access to its AI tools and services, and aims to lead the way in AI-driven creativity and productivity.

San Francisco, CaliforniaHeadquarters

2021Year Founded

$84.9MTotal Funding

LATE_VCCompany Stage

Consumer Software, AI & Machine LearningIndustries

51-200Employees

Benefits

Company Equity

Stock Options

Risks

Competition from Google's Veo 2 and OpenAI's Sora Turbo challenges Luma AI's market position.

AWS's cost-reducing features may make Luma AI's services less competitive.

AI-generated content controversies could harm Luma AI's reputation if outputs are misleading.

Differentiation

Luma AI transforms text into 3D models, enhancing user interaction with digital content.

The Dream Machine integrates multimodal AI, offering a unique creative platform for users.

Luma AI's Photon models provide high-quality, personalized image generation capabilities.

Upsides

Luma AI's $90 million funding boosts its capacity for innovation and market expansion.

Dream Machine 1.5's advanced text-to-video features attract creative professionals and businesses.

Expanding Dream Machine into a mobile app increases accessibility and user engagement.

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